BEGIN:VCALENDAR
PRODID:-//github.com/rianjs/ical.net//NONSGML ical.net 4.0//EN
VERSION:2.0
BEGIN:VEVENT
DESCRIPTION:Learn how medical affairs can enhance the commercial success o
 f pharma brands with market insight generation\, brand value definition\,
  and HCP/patient engagement – Learn the critical success factors of a com
 petitive medical affairs strategy and of an impactful tactical mix – Get 
 familiar with the fundamentals of health economics and of leadership deve
 lopment.\n\nWhy You Should Attend\nIn the past\, pharma companies were la
 rgely fuelled by their own R&amp\;D departments developing small-molecule
  solutions to large patient populations. In that era\, sales and marketin
 g took the lead and scientific concerns were very much secondary to promo
 tion.&nbsp\; Medical affairs departments were often a back-office service
  that made sure the marketing heroes did not let their exuberance for the
  brand take them too far.&nbsp\;\n\nThe Content:&nbsp\;Modern Pharma&nbsp
 \;is now facing a new multi-stakeholder and digitalised environment gover
 ned by market access hurdles\, where the word&nbsp\;value&nbsp\;influence
 s everything we do. In this new environment\, medical affairs departments
  play a critical role in paving the way for a brand’s commercial success.
 &nbsp\; Hence this course addresses the need for pharma companies to equi
 p their medical affairs departments with new competencies.&nbsp\;\n\nThe 
 Expert:&nbsp\;Chris Toller\, a physician by education\, built a career th
 at has enabled him to work with medical affairs teams all over the world 
 and in just about every therapy area. He has discovered what distinguishe
 s a successful medical affairs executive from the average performer. Apar
 t from being a creative strategic thinker\, Chris is an excellent communi
 cator and an inspirational presenter.\n\nMedical Affairs for Modern Pharm
 a is the only available public training course delivered by Chris Toller 
 on this topic.\n
DTEND:20210317T170000
DTSTAMP:20260525T055311Z
DTSTART:20210316T090000
LOCATION:\,
SEQUENCE:0
SUMMARY:Learn how medical affairs can enhance the commercial success of ph
 arma brands with market insight generation\, brand value definition\, and
  HCP/patie...
UID:f03fef22-a7d2-4fe2-894e-7f46d88d9210
END:VEVENT
END:VCALENDAR