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DESCRIPTION:Learn to design a digital innovation strategy for Medical Affa
 irs – Grasp the full power and trends of the whole spectrum of digital ta
 ctics that affect physicians and patients – Learn how to optimise the mix
  of tactics and to measure their business impact.\n\nWhy You Should Atten
 d\nOn&nbsp\;one hand\, there is a strong need from pharma customers (phys
 icians\, but also patients\, nurses\, (hospital) pharmacists etc.) to rec
 eive the latest medical information “anytime\, anywhere” – on websites\, 
 but also on tablet devices and smartphones. On the other hand\, pharma is
  experiencing cost pressures in the promotional space. As a result\, more
  efforts are being put into blended or pure online offerings\, which not 
 only result in budget efficiencies\, but will also be preferred by time-p
 ressured customers.&nbsp\;\n\nThe Content:&nbsp\;This course not only pro
 vides you with an explanation about concepts and methods but also\, and m
 ore importantly\, it discusses the integration of digital in the overall 
 business strategy and medical plans (with practical examples) as well as 
 the perspective of customers and stakeholders\, including several best-pr
 actice cases.\n\nThe Expert:&nbsp\;Our expert-trainer\, Ben Harbour\, has
  a wide international experience in integrating digital into pharma compa
 nies’ business communication processes. In addition\, he has also built u
 p a very strong reputation within the international digital pharma commun
 ity as high-impact consultant&nbsp\;and trainer.\n\nThe Strategic e-Medic
 al Affairs Course is the only available public training course delivered 
 by Ben Harbour on the topic of digital strategy for medical affairs.\n
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DTSTAMP:20260525T055311Z
DTSTART:20210318T090000
LOCATION:\,
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SUMMARY:Learn to design a digital innovation strategy for Medical Affairs 
 – Grasp the full power and trends of the whole spectrum of digital tactic
 s that a...
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