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DESCRIPTION:Learn to discover growth levers for your brand from multi-stak
 eholder insights - Know how to determine and prioritise market segments\,
  and to define and implement a company-wide endorsed value positioning st
 atement - Learn to extract the Critical Success Factors that translate st
 rategy into tactics - Learn to design an agile mix of tactics in a Red Oc
 ean market\, and to create a Blue Ocean market\n\nThe Content:&nbsp\;In t
 oday’s volatile\, uncertain and complex environment\, brand teams need to
  go through a ‘fit for purpose’ brand planning process in order to ensure
  all market-facing functions synergistically contribute to a brand’s succ
 ess. You will learn key concepts and learn to use several handy tools in 
 a well-structured cross-functional process that culminates in high-impact
  brand plans with a logic between the final action plan and market dynami
 cs. Participants will understand how a pharma brand planning process can 
 contribute to developing agile customer centricity. The three critical st
 eps\, i.e. customer journey based insight development -&gt\; strategy bui
 lding -&gt\; agile tactical planning\, are exercised in the context of a 
 pharma case in order to give participants hands-on experience.\n\nThe Exp
 ert:&nbsp\;Edouard forces you to think “out-of-the-box”. He challenges hi
 s audience and\, while he is an authority in pharma marketing strategy\, 
 he also transposes learnings from other industries to stimulate creative 
 thinking. His approach sparks plenty of new ideas!\n\nThe Pharma Brand Pl
 anning Course is the only available public training course delivered by E
 douard Demeire on the topic of brand planning.\n
DTEND:20210430T170000
DTSTAMP:20260525T055303Z
DTSTART:20210429T090000
LOCATION:\,
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SUMMARY:Learn to discover growth levers for your brand from multi-stakehol
 der insights - Know how to determine and prioritise market segments\, and
  to defin...
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