BEGIN:VCALENDAR PRODID:-//github.com/rianjs/ical.net//NONSGML ical.net 4.0//EN VERSION:2.0 BEGIN:VEVENT DESCRIPTION:Understand the language\, the concepts and research techniques in pharmaceutical pricing – Learn how to set prices for optimal access a nd returns across Market Access systems\, payer types and at different ti mes of a product’s life cycle – Grasp the impact of international referen ce pricing and parallel trade\, and how to deal with these.\n\nWhy You Sh ould Attend\nThe Content: \;The focus is on techniques and approaches that have been proven to work best. \;Concepts are explained in simp le\, non-mathematical terms and concrete examples are used rather than va gue concepts. \;Since you will mix with a very international audience \, you will learn from your peers about pricing &\; reimbursement syst ems in their markets. \;Delegates leave with a collection of techniqu es and principles that they can implement easily and immediately.\n\nThe Expert: \;Gary Johnson is Europe's most respected pharma forecasting &\; pricing expert and has authored the industry’s most authoritative books on pharma forecasting and pricing. His specialist consultancy\, Inp harmation\, has been involved in forecasting and/or pricing around half o f the new molecular entity launches over the past five years. \;Gary has trained 1000s of executives around the world. His presentations are c onstantly tweaked according to delegate feedback. They have thus evolved over the years so they are easy to understand and consistently get very h igh customer feedback scores. \;\n\nThe Value Pricing for Market Acce ss course is the only available public training course delivered by Gary Johnson on the topic of pricing.\n DTEND:20210326T170000 DTSTAMP:20260525T055140Z DTSTART:20210325T090000 LOCATION:\, SEQUENCE:0 SUMMARY:Understand the language\, the concepts and research techniques in pharmaceutical pricing – Learn how to set prices for optimal access and r eturns ac... UID:1c6a5bd8-7f58-4ea3-8990-501809b8eda6 END:VEVENT END:VCALENDAR