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DESCRIPTION:Learn how to uncover the unmet needs of strategic accounts and
  to develop patient-centric strategies that drive value for both your com
 pany\, your account and patients – Know how to design and organise well-c
 oordinated multi-functional account teams that result in much more effect
 ive KAM – Learn how to set up a KAM plan and to measure KAM success.\n\nW
 hy You Should Attend\nKAM in the pharma industry is complex and it is no 
 secret that pharma companies have found it difficult to maintain sustaina
 ble success with KAM programmes in increasingly complex healthcare system
 s with progressively more demanding customers.\n\nThe Content:&nbsp\;This
  course is rich in insights and handy tools\, alongside first-hand experi
 ence and real examples\, all of which will equip you to dramatically impr
 ove your capability to manage and grow high value strategic accounts. It 
 also deals with the complexities in moving to a multi-functional approach
 \, encompassing Market Access\, Medical Science Liaison\, Sales….\n\nThe 
 Experts:&nbsp\;David and Pijush are a perfect complement of each other. D
 avid’s expertise is based on both academic KAM research (incl. significan
 t KAM industry research in pharma) and consulting work for some of the wo
 rld’s top pharma organisations on multi-country KAM programmes. He has ov
 er 20 years’ experience in leading KAM programmes across multiple complex
  and highly regulated sectors that include Pharma\, Aerospace\, IT\, Util
 ities and Automotive. David has both chaired and presented at internation
 al KAM conferences. Pijush brings a lot of real-life pharma company exper
 ience to the course: prior to consultancy\, he gained 18+ years of experi
 ence in Field Force Effectiveness\, Strategic Account Management\, CRM an
 d Business Analytics at Abbott/AbbVie\, leading regional and global initi
 atives.\n\nStrategic Account Management in Pharma&nbsp\;is the only avail
 able public training course delivered by David Wright and Pijush Bose on 
 this topic.\n
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DTSTART:20210324T090000
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SUMMARY:Learn how to uncover the unmet needs of strategic accounts and to 
 develop patient-centric strategies that drive value for both your company
 \, your a...
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