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This 3-day course is designed to introduce non-marketing professionals to the key principles, processes and terminology in marketing and enable them to work more effectively with colleagues when delivering successful marketing activities for their company, customers, and patients. What will be covered? The course will cover: The role, scope, and context of marketing How to apply the key tools in building a marketing plan How to develop an appropriate promotional mix How to build an execution framework and meaure appropriately Who is the course for? This course is aimed at those working in any role with regular collaboration with marketing teams, internal or external or who are looking to enhance their skills as a cross-functional team member. This includes roles in sales, medical, r…
This two day Mastering Launch Excellence course will help give you a practical, hands-on understanding of the concept of launch excellence and the application of expert processes, giving you the confidence to go forward and launch your brand successfully What will be covered? What is critical for launch success? Building for a successful launch and beyond Who is the course for? This workshop programme is only applicable for pharmaceutical and biotech industry employees who; Are part of a launch cross-functional team (for example medical, sales, market access and market research) and who want to gain more insight into how to drive for a stronger launch Want to learn the principles and process of launching a brand successfully so that they can be employed in their everyday roleor are clos…
This one day workshop is rooted in the science of how the body and brain react to pressure and stress and offers a practical and non-fluffy guide to maintaining and building your resilience. Delegates go away with many insights, tools and tips. What will be covered? How the body and brain respond to pressure and the effect of the stress reaction Reframing your thinking The science behind, and benefits of mindfulness and breathing techniques Keeping your focus and limiting distraction Exercise, relaxation, sleep and diet Who is the course for? This workshop is open to all professions and abilities, those that would like to learn new ways to manage stress and build resilience Learning outcomes Understand how the brain’s survival mechanism produces ‘lower order’ emotional reactions that ca…
Events
This 3-day course is designed to introduce non-marketing professionals to the key principles, processes and terminology in marketing and enable them to work more effectively with colleagues when delivering successful marketing activities for their company, customers, and patients. What will be covered? The course will cover: The role, scope, and context of marketing How to apply the key tools in building a marketing plan How to develop an appropriate promotional mix How to build an execution framework and meaure appropriately Who is the course for? This course is aimed at those working in any role with regular collaboration with marketing teams, internal or external or who are looking to enhance their skills as a cross-functional team member. This includes roles in sales, medical, r…
This two day Mastering Launch Excellence course will help give you a practical, hands-on understanding of the concept of launch excellence and the application of expert processes, giving you the confidence to go forward and launch your brand successfully What will be covered? What is critical for launch success? Building for a successful launch and beyond Who is the course for? This workshop programme is only applicable for pharmaceutical and biotech industry employees who; Are part of a launch cross-functional team (for example medical, sales, market access and market research) and who want to gain more insight into how to drive for a stronger launch Want to learn the principles and process of launching a brand successfully so that they can be employed in their everyday roleor are clos…
This one day workshop is rooted in the science of how the body and brain react to pressure and stress and offers a practical and non-fluffy guide to maintaining and building your resilience. Delegates go away with many insights, tools and tips. What will be covered? How the body and brain respond to pressure and the effect of the stress reaction Reframing your thinking The science behind, and benefits of mindfulness and breathing techniques Keeping your focus and limiting distraction Exercise, relaxation, sleep and diet Who is the course for? This workshop is open to all professions and abilities, those that would like to learn new ways to manage stress and build resilience Learning outcomes Understand how the brain’s survival mechanism produces ‘lower order’ emotional reactions that ca…