Building the Future of Diagnostics with AI-Powered Development

A successful design and development process must balance exploration with structure, enabling teams to build high-quality products efficiently while adapting to change along the way. Yet, while the traditional design process may comprise four to five defined phases, Hurdle believes there is more to consider from the outset. Elements such as business analysis, capability planning, budgetary controls, capability studies, and reimbursement opportunities are critical factors that can define the Go/No-Go nature of an organisation’s market vision.   Failure to properly assess these areas early in the process can doom a project-though this often only becomes apparent once deep investments have already been made. This raises an important question: does the traditional definition of a design process truly meet all the needs of a modern business? At Hurdle, we believe that a comprehensive design and development approach should offer far more than the conventional model provides.   Looking Beyond the Idea We believe that design and development cannot simply begin with a concept alone. The process must account for multiple avenues of research, both outside-in and inside-out, to ensure that every aspect of the project is not only achievable but fully aligned with the company’s strategic priorities and constraints.   At Hurdle, we have embarked on the journey to build a platform designed to guide organisations through every stage-taking any product from concept through to commercialisation. By leveraging artificial intelligence agents and strategic automation, this system will be capable of meeting business, project, and regulatory requirements in a streamlined, intelligent way.   Historically, processes such as market research, reimbursement analysis, clinical evaluations, testing, and supplier controls have been cumbersome and costly. Our platform aims to integrate all these elements into one seamless flow, from feasibility through to market launch.   Deliverables That Meet Every Standard The Hurdle platform will ensure that each deliverable meets the required regulatory or quality standard, culminating in a design dossier tailored to the needs of each target market. As we progress through the design process, new opportunities, methods, and potential risks inevitably emerge. The platform will intelligently identify these, assigning the right controls and ensuring every step is managed effectively and traceable throughout.   Building the AI-Powered Future of Development Upon completion, the Hurdle AI-D&D platform will empower organisations to commercialise products across a wide range of industries-including MedTech, Pharmaceuticals, Automotive, Food and Beverage, and general product development. By addressing the common pitfalls of incomplete planning and delayed risk detection, our platform aims to eliminate costly omissions and lengthy delays.