ExL Pharma presents: The 3rd Annual Integrated Relationship Marketing and Sales for Pharma
SummaryADVANCED COMMUNICATION TECHNIQUES FOR DELIVERING TARGETED MESSAGES AND DEVELOPING BRAND LOYALTY
The first day will feature a sales force stradegy and technology seminar, coinciding with two patient adherence/compliance workshops. The second day will be dedicated to Integrated Relationship Marketing strategy and also provide presentations on multi-cultural marketing. The third day will feature two tracks – one on direct to patient and one on direct to physician marketing.
This is THE interactive marketing forum featuring pharmaceutical industry case studies, vendors presenting on capabilities to consider, and academics discussing the driving factors behind behavior.