2nd MSL Best Practices
The “new normal” after more than two years of no face-to-face interaction is upon us. MSLs as a primary field position now are having the opportunity to go back to the field and connect with KOLs while keeping the virtual tools to engage. Entering the hybrid world to be able to successfully engage with HCPs in their preferred ways.
Therefore, the role of the MSL is evolving and MSLs are being required to wear more hats than ever before. The involvement in different aspects of the lifecycle while providing value and maintaining compliant interactions with commercial and with KOLs.
The 2nd MSL Best Practices Summit will focus on the Evolution of the role, the right use of metrics and the value they need to have when it comes to measuring the MSL function, involvement in clinical trials, KOL engagement, building the right MSL team and investing in educating and preparing your MSLs for value interactions.