Fierce New Product Planning Summit

The Fierce New Product Planning Summit will reinforce the product development and create value, encourage strategic product development, and gain insights into achieving key stakeholder buy-in to execute a successful launch and commercialization of new products. NPP teams provide an early and objective view of the unmet need, market potential, competitive landscape, and risk associated with commercializing drugs. A key role this team has is assessing the commercial potential of candidates in development and providing strategic and tactical insights and recommendations for in-licensing, development and commercial strategy, and product positioning and segment targeting.