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GlaxoSmithKline plc and Prestige Consumer Healthcare Inc. Generate 45% of Revenue

Denture disinfectants are used for their ability to effectively clean dentures and reduce the count of microbes. Accelerating disposable income in the global population has led the world towards new approaches of dental care and oral hygiene. Denture disinfectants are gaining dominance on the pretext of being cost-effective and quality dental care routine. Prestige Consumer Healthcare Inc. highlights the facts that Efferdent® Denture Cleanser is one of the prominent denture disinfectant company in US with great products like Fresh Guard® which is especially created to clean denture and braces that are removable.

Local players are responsible for 50% revenue

Major stake holders in global market like GlaxoSmithKline plc and Prestige Consumer Healthcare Inc. own 49% of the market share. 50% of the revenue generated in the global market comes from denture disinfectant products created by local players. Different distribution channels including direct sales offer advanced formulations and products of denture disinfectants like cleaning tablets and ultrasonic cleaners. Key manufacturers are improving their promotional strategies to increase their customer base.

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Simplified denture cleaning units are eyed as cost-effective solution for cleaning dentures by the customers. Effective denture cleaning methods have significantly reduced infections like denture stomatitis and offer one-in-all solution for multiple uses of the end-users. Growth in awareness regarding methodologies for denture care has positively influenced the growth in demand for denture disinfectants. Traditional methods of cleaning like cleaning with water have proved to be ineffective. Innovations in disinfectant techniques have increased adoption of denture disinfectants.

Denture disinfectants enhance customer satisfaction, which leads the path for repurchases of these disinfectant products. Positive reviews on social media have helped many giants like GlaxoSmithKline plc to become a leader in oral hygiene ecosystem. Online sales have become a popular medium which has popularized e-commerce in different regions like U.S, China and UK. Fact.MR report states that GlaxoSmithKline plc generated a revenue of US$110Mn from its product Polident® dental care.

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Innovation gives competitive edge

Companies in global market are engrossed in strengthening their market presence and brand recognition. They are adopting several strategies like launching innovative products and expanding their market presence in newer verticals. Customer focus has become a primary focus for all the leading companies. Many dental care products for dentures have emerged in market that offer advanced oral care and are innovative. Some of the advanced denture care products include portable ultrasonic denture cleaners, fresh breath strips, denture creams and denture rinse. All these factors cumulatively fasten the growth of global denture disinfectant market.

North America is the most prominent region in the global market for denture disinfectants. Europe follows North America in market presence. Both the regions gain their dominance due to high prevalence rate of Edentulism. Major stake holders in the region offer cost-effective denture disinfectant solutions that influence the global market growth. Presence of large number of local players in China is responsible for economical commercial denture disinfectant solutions in market. Places like hospitals and specialty centers are anticipated to increase the usage of denture disinfectant solution in coming future.

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Last Updated: 17-Dec-2019