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Caroline Benson and Colin Williams to Co-Chair the PM Society from 2020

The PM Society welcomes Caroline Benson of Cuttsy+Cuttsy and Colin Williams of GSK to the role of Co-Chairs, succeeding Craig Bradley of Takeda who has been running the Society for 3 years.  

For the first time, industry and agencies will be equally represented as the pair join forces to lead the PM Society into the new decade. The Co-Chairs will oversee the Executive Committee as it rolls out training and development programmes, educational meetings and interest group activities, two annual awards events and a programme encouraging collaboration across individuals and companies with the purpose of giving something back. 

Caroline Benson runs Cuttsy+Cuttsy, a strategic healthcare communications agency that she set up in partnership with her brother in 2011. She won the Campaign magazine and the IPA’s Women of Tomorrow 2018 Award and for the past two years has won The Working Mums SME Top Employer award. She has been running the PM Society’s Patient Engagement Interest Group and is a key part of the Society’s Executive Committee.  

Colin has worked in pharma digital marketing for over 20 years. He has spent the majority of his career on the agency side and is now in the Global team at GSK working as Veeva Rep Channel Product Lead, delivering global multichannel campaigns. He is also a long-standing member of the PM Society Executive Committee, working on the Digital Awards since their inception and leading the Digital Interest Group. 

The pair set out their intentions for their new role working together; “Having both worked in pharma for over 20 years, we are passionate about providing education and support to the industry and are delighted to have the opportunity to help the PM Society to continue to deliver this in 2020 and beyond.  We are like-minded, supportive and collaborative people with similar work ethics and we will continually seek to challenge ourselves to ensure the PM Society is providing the best possible service to pharma companies and agencies alike. 

The PM Society is a wonderful organisation with a long and rich history, and we want to make a positive difference in what it provides to the industry and how many people benefit from this.  We are committed to giving back, and will champion diversity, resilience and mental health in everything we do with the Society. 

As interest group leads, we saw what can be achieved when like-minded individuals come together. If you want to actively help us shape the Society to ensure it evolves in the right way, please do get in touch with us!” 

The PM Society The PM Society is a not-for-profit organisation, which was founded over 40 years ago as the Pharmaceutical Marketing Society. Today, it has around 3000 active members from over 250 companies and drives marketing excellence and education across the life sciences sector through a variety of channels, including the PriMe modular training programme developed for the industry by the industry. There are a range of interest groups covering Patient Engagement, Digital, Market Access and Industry-agency relations and a programme of educational events across the year.  The Executive Committee consists of Caroline Benson, Craig Bradley, Jonathan Dancer, Chris Edmonds, Rachel Farrow, Carwyn Jones, Neil Smith and Colin Williams. The wider Committee has over 40 members and there is a large network of Advocates and Interest Group members.  

For further information please contact: Rachel Farrow  Director PM Society 



Caroline Benson and Colin Williams to Co-Chair the PM Society from 2020

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Last Updated: 30-Jan-2020