Intouch Media Releases New Whitepaper Covering Four Critical Industry Trends
NEW YORK, Oct. 27, 2020 /PRNewswire/ -- Intouch Media announced it has released a new whitepaper, "Future State: The New Media Landscape," that explores and provides guidance on four critical media industry trends -- the rise of automatic content recognition, addressable TV, privacy versus personalization and the cookieless future.
Intouch Media, in conjunction with media analyst firm TV[R]EV, conducted an online survey in August/September 2020 to gauge how respondents felt about TV advertising during the pandemic in general and pharmaceutical advertising in particular. The whitepaper addresses issues influencing patient and HCP media strategies and provides plans of action gleaned from proprietary research, exclusive partner insights, and our own thought leadership.
"It's hard to make the argument that any other vertical has undergone the constant and sweeping changes the media industry — especially TV — has experienced in the past 24 months," said Justin Chase, EVP of innovation and media at Intouch Group. "Now, in order to keep up with the evolving landscape, brands and advertisers must be far nimbler with the strategies they employ and the partners with whom they work."
Access the whitepaper now at https://bit.ly/2Tf599r
About Intouch Media
Intouch Media is a full-service media agency working exclusively to service health and life sciences clients, both in the U.S. and globally. Intouch Media's approach to strategy, planning and buying involves perpetual innovation, using tools like AI and Cognitive Core (patent pending) to power various elements of the process. Intouch Media is part of the Intouch Group network, a privately held network of more than 1,000 employees across seven affiliates with offices in Kansas City, Chicago, New York City, Boston, San Francisco, San Diego, London and Mumbai.
About Intouch Group
Intouch Group is a privately held full-service agency network, providing creative and media services, enterprise solutions and data analytics globally through seven affiliates in eight offices, including Intouch Solutions, Intouch Proto, Intouch Seven, Intouch International, Intouch Media, Intouch B2D and Intouch Analytics. Collectively, Intouch Group employs more than 1,000 people. With a dedication to the life sciences, Intouch Group operates with the belief that there is no challenge too big to cure. Contact Intouch Group firstname.lastname@example.org or visit them on the Web at intouchg.com.
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SOURCE Intouch Group