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Qualitative Analysis: In-depth Analysis of the Automotive Voice Command System Market

Pune, New York, USA, November 20 2020 (Wiredrelease) Research Dive –:Combined in-car speech solutions are famous among drivers as this technology not only assists motorists in building connections, but also aids to maintain driver safety. One of the researches suggests that around 82% of drivers in UK have access to speech solutions technology in cars. Text-to-speech technology and speech recognition supports drivers to control infotainment systems, navigation channels, and access mobile phones while driving.

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Laws regarding the usage of mobile phones while driving are stringent for maintaining driver safety. However, despite the availability of this technology and strict laws, a recent research of in the UK reported that around 50% of motorists admitted that they checked their phones, around 21% read social media alert and 31% admitted that they texted while driving.

Why In-Car Speech Recognition?

Safe driving behaviors include ignoring phone calls, text messages, and emails behind the wheel. Several voice technologies are led by the necessity to keep people’s life safe.

Whether it’s a text message or a Google map, the habit of taking our eyes off of the road has become our second nature.

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The in-car speech recognition system focuses on eliminating the distraction caused by of looking at mobile phone while driving. Therefore, a heads-up display ensures that drivers keep their eyes on the road and maintain safety.

As per the market statistics, a report published by Research Dive states that automotive voice command system market is estimated to value $4,985.8 million by 2026, growing from $1,208.6 million in 2018 at a healthy CAGR of 19.4%.

Companies such as Google, Apple, and Nuance are changing the way voice-activation technology is utilized in vehicles. Below are some of the famous systems that enable drivers to send emails, find directions, play music, and make phone calls by using their voice.

Apple CarPlay

Apple CarPlay consists of safety-focused version of iOS attached to the vehicle’s touch-screen display. One can connect an iPhone and the car’s system is replaced by Apple’s familiar icons.

On pressing the voice button on the steering wheel, Siri technology helps in switching between navigation, playlists, sending text messages, and emails. Moreover, Apple’s recent announcement mentioned opening of Apple Maps and Siri for developers.

Very soon, people can call using Skype; send messages via WhatsApp, or book a dinner reservation using Apple Maps through CarPlay.

Google Android Auto

Android dominates the smartphone market worldwide, thus Android users be able to utilize their phone screens on the dashboard of the vehicle. Unlike CarPlay, Android Auto links through a USB cable and then depends on Bluetooth for phone calls while driving.

Once the phone is plugged into the automobile, Android Auto technology activates a unique and essential safety aspect. This safety feature makes the phone useless in order to ensure that it is not used while driving. There’s no need to pick up the phone, adjust the volume or even take a peek at it.

All five display screens in the car are close to the driver’s eye and car’s screen is larger than any smartphone display screen and this factor results in eliminating the need to keep eyes off the road.

Apart from this, from the perspective of a review of Android Auto by The Verge, the vehicle choice will not permit users to download viruses and malware from any third-party app stores. Instead of that, Android Auto will completely rely on the Google Play store for upgrades and content


Nuance and along with its Dragon Drive Automotive Assistant and Dragon Drive platform combines cloud, Nuance’s voice, and connectivity components, thus offering comprehensive features and services.

One thing that users may get attracted to immediately is the “conversational” interface concerned with Dragon Drive. Furthermore, the ability of Nuance to channelize natural voice patterns is very urbane as compared to its challenging competitors.

Nuance offers a blissful experience as compared to the clinical instructions that is needed while speaking to Alexa or Siri. Moreover, this technology has voice bio metric potential that can recognize which one of the users is speaking currently.

Beyond this, the feature of daily update will be a huge selling point for the businesses, especially among those who are attempting to decide a vehicle which is based on numerous voice choices.

Dragon Drive has the ability to learn the users road behavior and updates according to meet the needs of the user even before asking for it. This feature matches with Google’s Nest that can learn and automatically regulates optimal temperature settings of the house.


The voice command systems of automobile ensure driver’s safety and this technology has vast scope in the future. However, costs involved in purchasing or installing this system are high for a middle-class person.   

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Research Dive is a market research firm based in Pune, India. Maintaining the integrity and authenticity of the services, the firm provides the services that are solely based on its exclusive data model, compelled by the 360-degree research methodology, which guarantees comprehensive and accurate analysis. With unprecedented access to several paid data resources, team of expert researchers, and strict work ethic, the firm offers insights that are extremely precise and reliable. Scrutinizing relevant news releases, government publications, decades of trade data, and technical & white papers, Research dive deliver the required services to its clients well within the required timeframe. Its expertise is focused on examining niche markets, targeting its major driving factors, and spotting threatening hindrances. Complementarily, it also has a seamless collaboration with the major industry aficionado that further offers its research an edge.

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Last Updated: 20-Nov-2020