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The healthcare platform of the future: DocMorris+ is launched

Berlin, 18 December 2020 – Pharmaceutical and medical services in the digital era: The launch of DocMorris+ marks the start of a new business model and a new era in healthcare in Germany. Under the new DocMorris heart logo, the healthcare platform creates easy and convenient access to all healthcare services in just a single place. People are the heart of the app and all of DocMorris+ products and services help them lead healthier lives – from receiving a diagnosis during an online medical consultation to the drug or healthcare product they need. For the first time, customers can manage their health with a single app – at the touch of their fingertips, anytime, anywhere.

DocMorris+ app

The launch of the DocMorris+ app is therefore a strategic milestone on the path towards an integrated healthcare platform based on a pharmacy network that is growing throughout Germany. The app will gradually serve as a digital showcase and strong sales channel for partner pharmacies and other healthcare providers. The offering on the healthcare platform will be expanded with each new partner in terms of variety of product range and services for consumers – making access to healthcare easier and optimised to meet their needs. Partners will benefit from the customer reach of Germany's best-known pharmacy brand and access to over eight million active customers.

"By launching DocMorris+, we are rethinking health and presenting an open healthcare platform that gives pharmacies a digital competitive edge with regard to upcoming changes, for example in relation to electronic prescriptions, where we are currently collaborating with the German technology market leader eHealth-Tec. Through nationwide visibility, fast courier delivery or pick-up, pharmacies can unlock sales potential well beyond their regular customer base", explains Dr Malte Dous, Managing Director of DocMorris+. "In addition, we support all partners with our marketing power and broad e-commerce expertise.”

A complementary promotional campaign will further boost DocMorris’ new brand identity as an approachable and reliable partner in all situations and make the platform's new digital healthcare services come alive. The "Partner Home" portal, which was developed in-house, also allows participating pharmacies to manage their activities on the healthcare platform as they see fit – from designing their own online presence to managing their product catalogue and orders received to reviewing their own performance on the dashboard. The first version of the DocMorris+ app is available for download from the App Store and Google Play free of charge.

Start-up phase: Product test in real time

With the launch of the app, a small number of on-site and mail-order pharmacies will test the product in real time. The focus is on the capabilities of the partner network as well as on OTC orders by mail order. This is because customers can already order non-prescription and other standard pharmaceutical healthcare products from the healthcare platform. Pharmacy partners get to decide how they will be represented on the platform in terms of product and price range. As more pharmacies are connected, the options of delivery service and pick-up will then become available to customers.

Expansion phase: Expansion of the partner network and launch of eRX

As the healthcare platform grows, faster delivery options will then be available to customers. Once a relevant volume of e-prescriptions is generated through existing partnerships or legislation, the tried-and-tested e-prescription module featuring various services, such as the receipt and dispensing of digital prescriptions, will also be activated in the app for users during this phase. DocMorris+ allows patients to manage their e-prescriptions digitally and forward them to their preferred pharmacy – quickly, securely and practically.

Registration for DocMorris+

Pharmacies can now register for participation in the healthcare platform via and secure attractive conditions for the start-up phase. Potential customers can also find further information on the features and benefits of the healthcare platform on that website.

Contact DocMorris+ Healthcare Platform:
Dr Malte Dous
Managing Director of DocMorris+ Healthcare Platform
Office Address:
Hausvogteiplatz 3-4
10117 Berlin

Tel.:        +49 30 212 22 36 19

Press contact:
Torben Bonnke
Director Communication & PR
Germany Segment of the Zur Rose Group
Office Address:
Hausvogteiplatz 3-4
10117 Berlin

Tel.:        +49 30 2122236 12
Fax:        +49 30 2122236 22
Mobile:   +49 171 864 888 1

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Last Updated: 18-Dec-2020