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Ashfield Meetings & Events rebrands to Ashfield Event Experiences to better reflect its expertise and future direction

Ashfield Event Experiences launched as part of broader changes at healthcare industry partner, Ashfield, part of UDG Healthcare plc

26th January 2021 – Leading global healthcare event management business, Ashfield Meetings & Events, has rebranded to become Ashfield Event Experiences in a move to better-reflect the award-winning agency’s full breadth of expertise.

With in-house teams dedicated to event creative concept and design, content and communications, audience engagement, production and technology, Ashfield Event Experiences prides itself on its holistic approach. From the ideas, to the planning, to the execution – creating a positive, engaging experience is the ‘red thread’ that runs through the agency’s core. 

“We don’t just project-plan and deliver meetings, we create impactful, engaging, memorable experiences for our clients and their audiences. Our events connect people on an intellectual and emotional level,” explains Global COO Gavin Houston. “That might be through a face-to-face meeting, a broadcast-quality virtual event, or perhaps a physical or virtual exhibit booth – whatever the method or platform, we bring people together to make incredible things happen. We needed a new brand to communicate our position in the marketplace.”

The company’s evolution is a result of recognising, and staying ahead of, the extensive needs of today’s businesses.

“Obviously over the past year the COVID-19 pandemic has inevitably had an impact on our business, and as a direct consequence we’ve seen the virtual services we offer in high demand. Our clients quickly realised they needed to offer their audiences much more than a standard video conference call to keep them informed and engaged. We’ve consistently proved how we’ve been able to elevate what would have perhaps been a passive viewing at a laptop screen into an all-encompassing event experience that resonates and is remembered.”

With unrivalled events experience in the healthcare sector, Ashfield Event Experiences also partners across multiple industries to provide innovative event experiences and to bring new perspectives to its clients.

The rebrand comes as part of wider changes within Ashfield.

Ashfield Engage – formerly Ashfield Commercial & Patient Solutions – also launches today and is a business unit of Ashfield made up of five specialist areas: Market Access, Medical Affairs, Commercial, Patient Solutions and Event Experiences. Ashfield Engage helps clients connect with all healthcare audiences to ensure people get knowledge, support and medicines when and where they need them.

“Being one of the specialist areas within Ashfield Engage is a huge benefit to our clients in healthcare, as we’re able to partner seamlessly with our colleagues depending on the support they need,” adds Gavin Houston.

“Partnering with Ashfield Event Experiences saves our clients time and energy as we take the complex and make it simple for them. No longer will they have to co-ordinate a list of different agencies and suppliers – they can trust us to take care of it all.”

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Note to Editors:

About Ashfield Events Experiences

With over 40 years of experience, we are one of the largest global events agencies with teams dedicated to the healthcare industry. What sets us apart is that unparalleled experience and expertise for creating and delivering any type of healthcare meeting or commercial event.

Whether it’s at a local, regional or international level, we recognize all the requirements from a regulatory and compliance perspective, while also fully understanding the role of different meeting and event types in the product lifecycle. Our knowledge of this highly regulated sector is unmatched and it’s something we’re very proud to offer our healthcare clients. We breathe life into virtual, face-to-face and hybrid healthcare events.

About Ashfield

Ashfield, part of UDG, is an integrated healthcare services partner, offering a breadth of services across strategic consulting, benchmarking, commercialization, customer engagement, events, marketing and communications.

Ashfield comprises of three clearly defined, integrated business units: Ashfield Advisory, Ashfield Engage and Ashfield Health. Together, the Ashfield team uses imagination, strategy and action to redefine and deepen client partnerships, reimagine health and improve lives. 

Ashfield   has   carefully   curated   its   business   through   the   acquisition   of   22 companies and is committed to offering streamlined services to best meet its clients’ needs. With a presence in more than 50 countries, over 7,000 employees strive to provide best-in-class service for more than 300 clients, including the top 30 global pharmaceutical companies.

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About Ashfield Engage

Ashfield Engage, part of UDG Healthcare plc, is an expert, global partner in customer strategy and execution. Ashfield Engage helps clients connect with all healthcare audiences to ensure people get knowledge, support and medicines when and where they need them. As experts in strategic engagement, Ashfield Engage creates personalized, impactful experiences, across all channels. Every program is underpinned by human connections, omnichannel engagement and adaptive analytics.

Ashfield Engage has over 20 years’ experience with a team of over 5,000 employees, delivering services in more than 50 countries. Offering services across Medical Affairs, Market Access, Commercial, Patient Solutions and Event Experiences, Ashfield Engage helps its clients to engage with their stakeholders across the whole commercialization journey. Under the Ashfield umbrella, Ashfield Engage sits alongside Ashfield Advisory and Ashfield Health.

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Contact Information

Lara Lovenbury, ramarketing | | +44 773 268 127

Ashfield Meetings & Events rebrands to Ashfield Event Experiences to better reflect its expertise and future direction

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Last Updated: 02-Feb-2021