Drug Topics® Introduces Complementary Independent Pharmacy Resource Total Pharmacy®
Total Pharmacy® will run as an insert in the Drug Topics® publication and host content in an additional online environment
CRANBURY, N.J.--(BUSINESS WIRE)--#BusinessSolutions--Drug Topics®, a leading multimedia resource that has served the pharmacy field for more than 160 years, is proud to announce the launch of Total Pharmacy®, a full-service media platform that provides trusted resources and actionable business solutions to drive measurable change in health care delivery. Total Pharmacy® will provide the Drug Topics® information network with assets to address the specific, technical aspects of operating effective independent pharmacies.
“The rapid integration and swift adoption of the technologies penetrating the pharmaceutical industry are not without costs and challenges – especially for independent pharmacies,” said Mike Hennessy Jr., president, and CEO of MJH Life Sciences™, parent company of Total Pharmacy®. “As these changes bring the industry to a new level of insight, through the launch of Total Pharmacy®, we look forward to guiding independent pharmacy stakeholders as they navigate the business side of pharmacy.”
As a news source designed specifically for pharmacy industry professionals practicing in, or interested in moving to, an independent pharmacy, Total Pharmacy® will deliver high-quality, comprehensive information. The platform will provide its audience with actionable business solutions to effectively maximize profitability, minimize costs, and improve the patient experience.
Content will feature suggestions for enhancing the overall customer experience and building additional revenue streams. Additionally, Total Pharmacy® will provide accessible resources to better maintain front- and back-end stock, including inventory management strategies, seasonal buying guides, and product lines to consider carrying at your location.
“The independent pharmacy channel is an integral component of the US health care system, accounting for 35% of pharmacy locations,” said Bill Mulderry, group publisher of Drug Topics® and Total Pharmacy®. “The unique patient experience offered by these stores improves access and outcomes in today’s value-based health care model, and Total Pharmacy® looks forward to supporting the information and insight needs of this niche group of pharma professionals.”
Total Pharmacy® is dedicated to curating community-based health and wellness resources as health care access continues to expand for all Americans.
To explore the new Total Pharmacy® website and stay current on industry trends, click here.
About Drug Topics®
Since 1857, Drug Topics® has been reporting on issues related to retail, community and health systems pharmacists. Drug Topics® serves as a multimedia platform and is the go-to digital resource for the rapidly evolving field of pharmacy. Drug Topics® is a brand of MJH Life Sciences™, the largest privately held, independent, full-service medical media company in North America dedicated to delivering trusted health care news across multiple channels.
About Total Pharmacy®
Total Pharmacy® is a full-service media platform designed to redefine the value and standards of retail pharmacy by providing trusted content and actionable business solutions to drive measurable change in health care delivery. Total Pharmacy® is a brand of MJH Life Sciences™, the largest privately held, independent, full-service medical media company in North America dedicated to delivering trusted health care news across multiple channels.
Drug Topics® and Total Pharmacy® Media