2021 PM Society Awards – Winners Announced
2021 PM Society Awards – Winners Announced
Havas Lynx Group and Syneos Health Communications take the most agency Golds AstraZeneca and Edwards LifeSciences top the client leader board
The PM Society’s 35th annual awards was held on 18th March 2021. For the first time in 35 years we were unable to meet for a live event. Instead, over 1000 people met online on an events platform to view finalists’ work, meet the sponsors and watch the show. The ceremony was hosted by PM Society Chairs Caroline Benson and Colin Williams and Head Judge Sarah Sowerby from Wordbird. Alan Dedicoat was a familiar voice announcing the finalists and winners and there was some spectacular magic from Matt Parro during the interval and interviews with Rory Sutherland, Vice Chairman, Ogilvy and Ben Osborn, UK MD, Pfizer.
This year there were 21 Gold Awards to give away, including new categories celebrating Brand Campaigns on a smaller budget, won by FCB Health Europe, the best Covid Communications won by Havas Lynx Group and best agency Creative Culture, won by VCCP Health. It was also the first year for Effectiveness Awards – in which entries were judged on both their creativity and implementation as well as the outcomes of the programmes and campaigns.
The agency taking home most Golds was Havas Lynx Group with six Golds, five Silver and three Bronze awards. Syneos Health Communications took three Golds and McCann, VCCP and W20 Group all took home two Golds. Other Gold winners on the agency side were BBH, Cherry, earthware, FCB Health Europe and Page & Page & Partners. Best in Show, as chosen by Head Judge Sarah Sowerby, was awarded to W2O group for “Breaking the cycle of bad asthma behaviours”.
On the client side, AstraZeneca was top of the leader board with four Golds, one Silver and a Bronze Award. Edwards Lifesciences took three Golds and Roche and Sanofi Genzyme both received two Golds. Other winning pharma companies were Accord UK, Ferring, Janssen, Norgine, Novartis, Novo Nordisk and Vifor.
There was special mention for the winning pro bono campaigns by Hamell and NAKEDHEALTH for the charity PAPYRUS. These were part of the PM Society’s Creativity for Good initiative and details are available on the PM Society website.
Full list of Gold winners
Advertisement Havas - Lynx for Sanofi Genzyme - Change the conversation in MS
Brand Campaign - Havas Lynx for Sanofi Genzyme - Change the conversation in MS
Brand Campaign - (<£50k) FCB Health for Accord UK - The biggest company you’ve never heard of
Film & Animation (patients) - W2O Group for AZ - Breaking the cycle of bad asthma behaviours
Film & Animation (HCPs) - McCann Health London for AZ - Portraits of a flare up
Events & Exhibitions - Syneos Health for Edwards - HARPOON Beating Heart
Disease Awareness (HCPs) - McCann Health London for AZ - Portraits of a flare up
Disease Awareness (patients) - W2O Group for AZ - Breaking the cycle of bad asthma behaviours
Internal Communications - Page & Page for Novartis - The Uninvited
Interactive Comms for HCPs - BBH for Roche - Eye Travel Systems 2.0
Best use of insight - Syneos Health for Ferring - #FertilityAwks
Patient Support - earthware for Norgine - LiverSync® Brain Function App
Covid Comms Award - Havas Lynx for Roche - Resisting COVID-19
Pro-Bono / Charity - Havas Lynx - Parkylife
Creative Culture Award - VCCP Health
Innovation Award - Syneos Health for Edwards - HARPOON Beating Heart
Effectiveness – HCP education- Havas Lynx for Janssen - Winning clicks and minds
Effectiveness – Brand Campaign- VCCP Health for Edwards - Edwards reborn
Effectiveness – Patient Comms - Havas Lynx for Novo Nordisk - Growth is more than height 2019
Effectiveness – Internal Comms - Cherry for Vifor - Ferintrek
Best in Show - W20 Group for AZ - Breaking the cycle of bad asthma behaviours
The PM Society The PM Society is a not-for-profit organisation, which was founded over 40 years ago. Today it has over 4000 active members from over 250 companies and has three aims – to support organisations and people in healthcare, to recognise excellence and promote best practice and to provide education and training.
For more information see our website at www.pmsociety.org.uk