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liquid nutritional supplement market is expected to grow at a CAGR of 5.1% during the forecast period 2019 - 2027, to account to US$ 32,286.12 Mn by 2027

The Asia Pacific is the fastest-growing geographic market and the growth of the liquid nutritional supplement market. In 2018, Asia Pacific accounted for the fastest-growing region in the global liquid nutritional supplement market and was projected to grow at a faster pace over the forecast period. The market is this region is expected to grow significantly in countries such as China, Japan, and India. The growth of the market is attributed due to rising support from the government, increasing the food and dietary supplement industry, growing nutritionists and others.

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Market Insights

Growing Consumption of Liquid Nutritional Supplements

Developments in the life sciences and food industries have resulted in a vital transformation that has allowed the introduction of liquid nutrition supplements.  Incorporation of various essential nutrients, such as vitamins, minerals, and proteins, in a single nutritional supplement drink, leads to a high preference for these drinks among people. Technological developments have also enabled manufacturers to introduce ready-to-drink nutritional liquids that rule out the efforts required in preparing the drink.

Escalating Adoption of Liquid Nutritional Supplements in Emerging Regions

Liquid nutrition supplements are highly accepted products in developed regions such as North America, Europe, and APAC. Moreover, the availability and presence of variants of medical, additional, and sports supplements are leading to the further growth of this market in these regions. Such high growth of this market in these regions is mainly ascribed to the awareness regarding the products.

However, the concept of energy drink among the sports players, athletes and other categories is more in a few Asian, Middle East, and African countries.  Further, the availability of nutritional drink is less in these regions, and in some areas, they are made available only if prescribed.  Thus, these regions present growth opportunities for the liquid nutritional supplement market players.

Product Insights

The global liquid nutritional supplement market by product segments was led by additional supplements. In 2018, the additional supplements accounted for the largest market share in the global liquid nutrition supplement market. The growth of additional supplements is expected due to higher consumption among the people trying to stay fit. Additionally, the rising incidences of diseases such as osteoporosis, Crohn's disease or celiac disease, and others are increasing the demand of additional supplements in the forecast period.


Strategic Insights

Organic and inorganic growth strategies were observed equally in the global liquid nutritional supplement industry. These strategies are helping players to grow more and will impact the growth of the market. For instance, in May 2019, Amway India introduced its new Nutrilite product, DHA yummies which helps in supporting nutritional gap of vitamin D and omega-3 fatty acids in children of 5 years old and above. Thus, the launch of the Nutrilite product will increase the customer base of the company in India.


Company Profiles

  • Abbott
  • Amway
  • Herbalife International of America, Inc.
  • ADM
  • Arkopharma
  • Glanbia Nutritionals
  • Liquid Health, Inc.
  • Bayer AG
  • The Nature's Bounty Co
  • GlaxoSmithKline.


Liquid Nutritional Supplement – Market Segmentation


Global Liquid Nutritional Supplement Market – By Product

  • Additional Supplements
  • Medical Supplements
  • Sports Nutrition

Global Liquid Nutritional Supplement Market – By Ingredient

  • Botanicals
  • Vitamins
  • Minerals
  • Proteins and Amino Acids
    • Casein
    • Whey Protein
    • Soy Protein
    • Pea Protein
  • Others

Global Liquid Nutritional Supplement Market – By Age Group

  • Infants
  • Children
  • Adults
  • Old Age

Global Liquid Nutritional Supplement Market – By Route of Administration

  • Oral
  • Enteral
  • Parenteral

Global Liquid Nutritional Supplement Market – By Distribution Channel

  • Online Channels
  • Offline Channels
    • Pharmacy Chains
    • Supermarkets
    • Drug Stores

By Geography

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • France
    • Germany
    • UK
    • Spain
    • Italy
  • Asia Pacific (APAC)
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • Middle East & Africa (MEA)
    • Saudi Arabia
    • South Africa
    • UAE
  • South America (SAM)
    • Brazil
    • Argentina

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Last Updated: 26-May-2021