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Personal Lubricants Market Report 2021 - Global Growth, Trends, COVID-19 Impact, and Forecasts to 2026 with Durex, BioFilm, Church & Dwight, LifeStyles Healthcare, and Reckitt Benckiser Dominating -

DUBLIN--(BUSINESS WIRE)--The "Personal Lubricants Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)" report has been added to's offering.

The personal lubricants (lube) market studied was anticipated to grow with a CAGR of nearly 8.6% during the forecast period.

The contagious coronavirus is having a potential economic impact and implications on most of the sectors including the personal lubricants market. Governments all over the world are now responding to the threat of COVID-19 with all the essential measures such as social distancing, nationwide lockdown, travel restrictions, and large-scale quarantines that are anticipated to negatively impact businesses and consumer spending.

However, COVID-19 Might Lead to Erectile Dysfunction in Some People which will increase its demand and positively influence the market studied. The study conducted by Cleveland Clinic in December 2020, reported that surviving COVID-19 may be associated with erectile dysfunction (ED).

COVID-19 may cause hyper inflammation throughout the body, especially in the heart and surrounding muscles. Blood supply to the penis can become narrowed or blocked as a result of a worsened or new vascular condition caused by the virus. Thus, in such patient, there will be high demand of the personal lubricants enhance the sexual experience.

Moreover, the major factors attributing to the increased demand for these products are raising incidences of vaginal dryness and erectile dysfunction, necessitating a useful alternative for enhancing the sexual experience with ease of intercourse, which is expected to drive the market growth.

According to the National Center for Biotechnology Information study report published in 2018, the prevalence of vaginal dryness increased from 19.4% among the women age ranging from 42-53 years to 34.0% at the age ranging from 57-69 years. Thus, the rise in the usage of these products among both women and men to enhance the sexual experience and with increased awareness among the youth to improve sexual health is expected to propel the lube market.

Key Market Trends

The Water-based Lubricants Segment is Expected to Hold the Major Market Share in the Personal Lubricants Market And it is Expected to do the Same in the Forecast Period

The water-based lubricant segment is expected to dominate the industry over the forecast period. The significant growth of the segment can be attributed to the increase in the adoption of these products due to proven efficiency in the lubrication, which is attributed to its higher compatibility with latex condoms that are used commonly and sex toys, gel-like consistency, like that of a natural vaginal lubricant which is easy to clean along with availability at a lower cost compared to other types.

Furthermore, increased availability of a wide range of these marketed products, along with reduced side effects associated with these products due to rapid advancements in the new product development with the introduction of premium products by manufacturers, such as flavored and moisturizing lubricants in the recent years, is expected to fuel the market. For instance, in April 2019, under the SKYN product portfolio-SKYN Aqua Feel, the company LifeStyles Healthcare launched a new personal lubricant that simulates natural lubrication.

Furthermore, the rising demand for preservative-free and natural products has led to the launch of new lubricants with herbal ingredients such as aloe vera. For instance, in January 2017, Toaster Labs, Inc., under its Pulse brand, launched a high-tech dispensing system for its natural water-based lubricant "H2Oh!" with chia extract. Owing to the product's gel-like consistency, which is similar to natural vaginal lubricant, and availability at a lower cost the segment is likely to show healthy growth over the forecast period.

The pandemic impacted essential manufacturers, which are supplying most of the market volume, due to supply chain issues. This is expected to decrease production rates; however, this can also drive up the prices of products in the short-term. Furthermore, the domestic manufacturers are likely to be able to fill the supply gap leading to a relatively lower impact on the market as a whole.

Some of the companies which are currently dominating the market are Durex Inc., BioFilm Inc., Church & Dwight Co. Inc., LifeStyles Healthcare Pte Ltd, and Reckitt Benckiser Group PLC.

Key Topics Covered:





4.1 Market Overview

4.2 Market Drivers

4.2.1 Rise in Geriatric Women Population and Increased Life Expectancy, along with Early Product Launches in the Developed Economies

4.2.2 Growing Prevalence of Vaginal Dryness and Erectile Dysfunction

4.3 Market Restraints

4.3.1 Lack of Awareness and Proper Care Among the Elderly Patients

4.3.2 High Cost of the Products in Emerging Economies

4.4 Porter's Five Forces Analysis


5.1 Product Type

5.1.1 Water-based

5.1.2 Silicone-based

5.1.3 Oil-based

5.1.4 Hybrid Type

5.2 Distribution Channel

5.2.1 Retail Stores

5.2.2 E-commerce

5.3 Geography


6.1 Company Profiles

6.1.1 HLL Lifecare Ltd

6.1.2 Cupid Limited

6.1.3 The Yes Yes Company Ltd.

6.1.4 LifeStyles Healthcare Pte Ltd

6.1.5 Toaster Labs Inc.

6.1.6 BioFilm Inc.

6.1.7 Sliquid

6.1.8 Church & Dwight Co. Inc.

6.1.9 Mission Pharmacal Company

6.1.10 Durex Inc.

6.1.11 Mayer laboratories Inc.

6.1.12 Lovehoney Group Ltd

6.1.13 Trigg Laboratories Inc.

6.1.14 Reckitt Benckiser Group PLC


For more information about this report visit

Laura Wood, Senior Press Manager

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Last Updated: 10-Jun-2021