Seasoned Healthcare Executives Greg Byam and Jeanine Sieja Join HealthSTAR Communications as Vice Presidents of Network Growth
MAHWAH, N.J.--(BUSINESS WIRE)--#HealthSTARtswithUS--HealthSTAR Communications, a leading independent healthcare communications network, is pleased to announce that two industry executives have joined the HealthSTAR Network Growth team. Greg Byam and Jeanine Sieja have both accepted positions as Vice Presidents of Network Growth. Greg and Jeanine each possess over 20 years of experience in the healthcare industry.
“Jeanine and Greg will help HealthSTAR continue to grow as an integrated omni-channel agency network with uniquely positioned capabilities providing brand strategy, creative, scientific content, innovative HCP and Patient engagements, and a market-leading proprietary technology-enabled service and compliance platform,” stated Chief Executive Officer Mark Fleischer.
Greg has devoted his career to innovating digital technologies, driving value-based solutions to improve patient outcomes and measuring return on investment for pharmaceutical partners. He brings to HealthSTAR years of experience in healthcare sales and marketing,
Starting with Wyeth Pharmaceutical (now Pfizer), and then leading digital transformation with Reed Elsevier, Greg has since worked across point of care, patient, healthcare professional and managed markets. His most recent focus has been on virtual technologies, enabling medical professionals, patients, and caregivers to communicate effectively.
"I am thrilled to join HealthSTAR and look forward to serving our customers and their stakeholders. In this unique place in time, HealthSTAR and its suite of solutions is well positioned to drive significant efficiencies and a competitive advantage for our client partners,” said Greg.
Jeanine’s career has been focused on strategic new business development. Her deep knowledge of the pharmaceutical industry, coupled with her devotion to relationship building, Jeanine continues to bring strategic solutions to an array of client challenges.
Jeanine began her career at Bristol Myers Squibb as a sales representative and continued her career path partnering with multiple companies supporting the healthcare industry, expanding from marketing communications, medical education, digital marketing and for the past five (5) years, a focus on innovative technologies.
Jeanine has cultivated instrumental relationships with healthcare subject matter experts. Working closely with industry brand teams, marketing and sales, compliance and analytics, she has developed successful targeted online and offline programs for healthcare professionals, patients, and caregivers.
"I am very excited to join the HealthSTAR team and look forward to new growth opportunities. HealthSTAR, and its suite of solutions, is well positioned to drive significant value for our clients,” said Ms. Sieja.
“The HealthSTAR network continues to build on a foundation of medical communications expertise and compliant engagement delivery, combined with the use of innovative engagement solutions. Having Jeanine and Greg as experts on the team to tackle market challenges with our cutting-edge solutions is very exciting,” said Patrick Purcell, EVP - HealthSTAR Network Growth.
The HealthSTAR Network continues to innovate through cutting-edge clinical story-telling expertise, proprietary engagement formats, customized creative branding all supported through HealthSTAR’s robust compliance-focused technology platforms, offering clients full-service medical communications across a products lifecycle. HealthSTAR is a market transforming company that is built on a 23-year legacy of service, creative and strategy, with a focus on continued innovation and growth.
About HealthSTAR Communications
HealthSTAR Communications is a full-service medical communications network of companies that has been transforming the life sciences industry for over two decades, generating over 2.5 billion dollars of revenue. The HealthSTAR Communications Network is made up of four distinct divisions—HealthSTAR Strategic Engagements, HealthSTAR Fusion Group, Centron, and HealthSTAR Patient Engagements – spanning disciplines but always working seamlessly with its clients across to offer holistic, full-lifecycle, best-in-market solutions.
HealthSTAR Strategic Engagements (HSE) is a strategic and tactical promotional events business that is quickly approaching its two-millionth live promotional speaker event since its inception in 1998. Combined with unparalleled service, our industry leading enterprise events technology platform, MER360®, built to manage every aspect of compliant events, enforce business rules, and capture all transactional data important to our clients. HealthSTARse.com
HealthSTAR Fusion Group (HFG) is a medical education agency that provides scientific strategy, impactful clinical content, and medical education expertise. At its core, HealthSTAR Fusion Group offers clients experience, expertise, and proven results that deliver the right message to the right target audience. HealthSTARfg.com
Centron is an award-winning healthcare communications agency with a focus on specialty brands, especially oncology and rare diseases. Centron excels in analyzing and optimizing their services in creative branding, campaign ideation, integrated strategic services, and promotional communications for each client’s unique needs. Centronnyc.com
HealthSTAR Patient Engagements (HPE) is a full-service patient engagement agency offering brands the ability to create meaningful impacts and messages that resonate with patients/caregivers through compliant programs, specialized patient-focused content, and years of experience meeting the unique and specific challenges that patient education brings. HealthSTAR Patient Engagements leverages the HealthSTAR Networks proven models of success, proprietary technology, and content expertise, and strives to make the complex simple for both brands, patients, caregivers, and the entire patient ecosystem. HealthSTARpe.com
Chief of Staff
HealthSTAR Strategic Engagements