Page & Page and Partners team up with patient advocacy group PINNT to create ‘PINNT Buddies’
Page & Page and Partners, a London-based creative agency specialising in health and wellness, and patient advocacy group PINNT have launched ‘PINNT Buddies’ to transform the lives of people they support.
The PINNT Buddies are a collection of animated animal-based characters designed to give confidence to those who rely on liquid nutrients. The vibrant and engaging animal ambassadors demonstrate how people shouldn’t be hindered from following their passions, whatever the challenges.
PINNT, a patient advocacy group supporting individuals with artificial nutrition at home, was looking for an accessible creative solution to resonate with a broad audience including patients, carers, children, adults, and healthcare professionals which would inspire a newfound confidence and a zest for life.
Page & Page and Partners transformed the brief into a video series featuring the collection of the PINNT Buddies and launched on the PINNT website and through social channels. They feature:
- Sasuke, a curious and cheeky monkey with a creative passion for arts and crafts
- Jessie, a fox with a flair for food who is often found in the kitchen creating delicious recipes
- Ash, a tiger who likes to keep active to support their body and mind
- Brook, a rabbit that loves to nurture and care for the environment by planting flowers, fruits and vegetables
- Morgan, the parrot, whose international travels have allowed them to accumulate a rich collection of stories that they’re always excited to share.
The vibrant team will demonstrate how parenteral and enteral nutritional treatments do not hinder one’s ability to have a passion.
Rachel Harris, Client Services Director and Partner at Page & Page and Partners, said: “We were thrilled to offer up our services to PINNT, we found their brief inspiring as being on artificial liquid food can often result in people feeling debilitated and this campaign encourages those affected to explore the opportunities available to them in an approachable way.”
Carolyn Wheatley, chair of PINNT, said: ““Thanks to Page & Page and Partners our PINNT Buddies concept became a reality thanks to the amazing team and their creative skills. Such an amazing enthusiastic team, they quickly became part of the PINNT family too.”
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For more information:
please contact Katie McIlvenny, Katie@pumpkin.uk.com,
Notes to editors:
About Page & Page and Partners:
Page & Page and Partners (P&P) is an independent global creative communications agency specialising in health, wellness and lifestyle. Founded in 2014 by Kate and Stephen Page, it has grown into a centre of creative and marketing excellence counting Novartis, Abbott Diagnostics, Fresenius Kabi, L&R and Align Technology among its biggest clients.
Page & Page and Partners is design based, developing solutions to meet business objectives and solve human problems. By imaginatively combining scientific content with an empathetic approach – all underpinned by evidence-based insights – P&P works with its clients to improve healthcare outcomes (financially and in terms of quality of life).
Through a process enshrined in ‘discover, define, develop and deliver’ it designs the best medical education and medical communications. This is achieved through active consideration. The team immerses itself in the client’s world, takes the time to understand the audience, so every campaign resonates with the patients, specialists or healthcare professionals being targeted.
Page & Page and Partners is a Top 40 agency on the PMLive website, a listing of the top 40 creative agencies working on advertising, branding, creative and design projects in the UK healthcare sector.
PINNT is a patient advocacy group supporting individuals with artificial nutrition at home. As a not-for-profit membership charity, PINNT offers support for those who rely on liquid nutrients being pumped or infused via a tube into their body.