- Global Pharma News & Resources

Dentsu Health Appoints Amanda Lawson and Bruce Rinderman as Media and Creative Strategy Leaders

Industry Veterans Join Dentsu Health to Elevate Patient Experience Through Personalization and Human-Centered Storytelling

NEW YORK--(BUSINESS WIRE)--#customerexperience--Dentsu Health today announced the appointment of healthcare marketing industry veteran Amanda Lawson, as SVP, Global Head of Media, and Bruce Rinderman, as Head of Brand Planning and Creative Strategy. Launched in April 2021, dentsu health has been actively bringing together top talent from the healthcare marketing industry to help brands create a more equitable health ecosystem, focused on the overall consumer wellness and personalized experience for patients and HCPs.

Lawson has a successful track record working with and leading some of the largest pharma clients, including Novartis, AstraZeneca, Novo Nordisk, Sanofi, HCA, Daiichi Sankyo, and EMD Serono. In her new role at dentsu health, she will focus on leading and expanding a media capability that drives transformation, agility, and creativity.

“Amanda has dedicated her entire career to this industry. I had the fortune of working with her for many of those years. She is a true leader, has a lot of experience in building and scaling teams across agencies, and inspiring clients to evolve their approach to media,” said Greg Reilly, EVP, Global Clients at dentsu health. “Our clients are demanding more integrated solutions, efficiency, and flexibility - solving bigger problems with fewer agency partners. We set out to address that exact need, with capabilities and expertise across media, creative and customer experience, delivered by a tight-knit team that is closest to the pulse of the industry. Amanda will be a tremendous asset to our clients and the broader dentsu health team.”

Read the full press release here.

About dentsu health

Dentsu health is transforming the healthcare agency services model through a global teaming platform of 2,000+ experts. Across our global agency brands, specialist agencies and open ecosystem of external partners, we specialize in health, wellness and pharmaceutical marketing.

Dentsu health unites leadership in data and technology with a deep understanding of the emotional territory of healthcare. We equip brands to connect with the right audience at the right moment, but always with ideas that speak to the heart.



Jennifer Ferguson, Chief Communications Officer, dentsu Americas
M: 1-917-797-6038

Editor Details

  • Company:
    • Businesswire
Last Updated: 08-Feb-2022