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Liva Healthcare appoints Sarah Beeby to lead growth in the UK market

Liva Healthcare appoints Sarah Beeby to lead growth in the UK market 


Beeby is the first official UK Managing Director for the digital health coaching company 


Monday 16 May, 2022 - Liva Healthcare  (Liva), a European market leader in scalable digital health coaching, has appointed Sarah Beeby as Managing Director, UK. Sarah will be responsible for representing the UK market at board level and is a new member of the executive management team. In the past two years, Liva has secured contracts as a provider for multiple public and private health programmes, including the NHS’ Digital Weight Management Programme and Diabetes Prevention Programme. From this strong foundation, Sarah will shape the next phase of Liva’s growth in the UK, which is a key market for the company.  


Sarah is a well-known leader in the health tech space across Europe and the US. She has founded health start-ups and been instrumental in the growth of several businesses in the field of clinical research, most recently Clinithink and Synexus. She has a real passion for using data to accelerate innovation and improve clinical outcomes at scale.   


Sarah Beeby, UK Managing Director at Liva Healthcare, comments: 

“We know that lifestyle and behavioural change play a huge role in reducing the cases of preventative diseases like type 2 diabetes. But historically, access to the practical and emotional support needed to make the difference has been hampered by cost and logistical obstacles. Technology holds huge potential to enable preventative care at scale, that has not yet been fully embraced. To ensure the long-term affordability of health services, like the NHS, we need to harness technology to deliver early interventions at population scale.  


“I’m thrilled to be working with an innovative health tech like Liva to make high-quality health coaching more accessible so more people can feel supported in working towards achieving a healthier lifestyle and taking control of their long-term health outcomes.” 


André Sode, CEO at Liva Healthcare, adds:  

“It’s great to welcome someone with as much experience and commercial know-how as Sarah to our team. She brings a wealth of knowledge of the clinical trials and health systems spaces, which will be key to supporting Liva’s strong partner network in the UK market. UK is a key market for Liva, and Sarah is a perfect fit for the role as she embodies Liva’s dedication to proving a truly scalable yet personalised solution, which tackle some of the world’s biggest systematic healthcare challenges.” 




Notes to editors  


The UK Managing Director role is a newly created one, meaning that Sarah Beeby will be the first one to hold this role at Liva.  


Jonas Damsgaard, +45 42306013,   


About Sarah Beeby 

Sarah has over 20 years of experience in the health sector, specialising in helping large organisations and health systems to improve their use of clinical data. She has previously held leadership positions in CROS and Biotech companies, moving closer to healthcare partnerships and technology solutions at Synexus and Clinithink. She co-founded a wound care technology business and has been a consultant to multiple digital, technology and early-stage businesses.  




About Liva Healthcare  

Liva Healthcare (Liva) is a leading provider of scalable digital health coaching in Europe. Liva’s behavioural change model helps people lead healthier lives and has been proven to drive substantial clinical outcomes within obesity, prediabetes, type 2 diabetes and cardiovascular diseases. 


Headquartered in Copenhagen and London, Liva delivers its industry-leading coaching programmes through an advanced app. Through Liva’s app, users have access to a real human health coach, designing a personalised lifestyle change programme for each user based on their individual needs. After a live video kick-off, users receive ongoing tailormade guidance, support and empathy through asynchronous videos and texts in the app. Users can track their progress real-time and engage with a support group of peers to keep them motivated. The goal of the intervention is to help people prevent, manage or reverse chronic conditions through long-lasting lifestyle and behaviour changes. 


Liva has partnered with primary healthcare providers, industry-leading life science companies, health insurers and public and private healthcare organisations across eight European countries. Liva has been a partner to NHS England on its world-leading National Diabetes Prevention Programme since 2017. 

For more information, visit, LinkedIn and Twitter.  

Liva Healthcare appoints Sarah Beeby to lead growth in the UK market

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Last Updated: 17-May-2022