InformedDNA Expands Executive Team with New Strategy and Product Leader

Dr. Sobha Pisharody Joins as Chief Strategy and Product Officer

ST. PETERSBURG, Fla.--(BUSINESS WIRE)--InformedDNA^®, the nation’s leading applied genomics solutions organization, today announced that Dr. Sobha Pisharody has joined the company in its newly created role of Chief Strategy and Product Officer (CSPO).

Founded in 2007, InformedDNA makes genomics expertise accessible and actionable for patients, healthcare providers, health plans, and pharmaceutical/biotech organizations. In this new role, Dr. Pisharody will lead the strategic evolution of the company’s extensive knowledge database into an enhanced and scalable technology platform that will accelerate getting the right information to the right person at the right time, enabling patients, providers and payors to make the best clinical decisions and pharma/biotech companies to get drugs to market faster.

“The healthcare industry is at a pivotal moment as medical professionals grapple to understand the potential impact of genomics-based medicine to elevate the standard of care and improve outcomes,” said InformedDNA CEO Dan Lieber. “Sobha's proven leadership experience and ability to drive strategic initiatives that bring together technology, business needs, and market opportunities will further enable our clients to succeed in the genomics revolution.”

Dr. Pisharody brings over 20 years of industry experience at both innovative start-ups and industry leaders such as Thermo Fisher in defining large market opportunities by identifying unmet customer needs and building the products, systems and processes to respond to them. Dr. Pisharody holds a Ph.D. in molecular oncology and immunology from the New York University School of Medicine and a B.S. in genetics from the University of California at Berkeley.

“The most successful companies innovate most effectively when there’s a clear goal of clients’ success. This is especially important during this time of a shifting landscape within the healthcare industry. I am thrilled to join the talented team at InformedDNA and look forward to helping with our mission of making complex genomic information accessible and actionable for patients, healthcare providers, health plans, and life sciences organizations,” said Dr. Pisharody.

About InformedDNA

InformedDNA is the country's leading applied genomics solutions company, helping harness the full power of precision medicine. With the largest independent staff of board-certified genetics specialists in the U.S., InformedDNA ensures that health organizations have access to the highest quality, most current genomics insights to optimize clinical decisions. Its solutions – which deliver evidence-based genetic guidelines, personalized patient care provider decision support, and value management – have helped optimize health benefits for more than 135 million covered lives and have navigated hundreds of thousands of people to the right prevention, diagnosis, treatment, or clinical trial. For more information, visit www.InformedDNA.com.

Jamie Allyn, MERGE for InformedDNA
jallyn@mergeworld.com
909-908-352