Establishment Labs Announces Hani Zeini has Joined the Company as Exclusive Advisor in Anticipation of US Launch
Hani Zeini is a 20+ year executive in the breast aesthetics industry, including as CEO and Founder of Sientra
SANTA BARBARA, Calif.--(BUSINESS WIRE)--Establishment Labs Holdings Inc. (NASDAQ: ESTA), a medical technology company focused on women’s health, initially in the breast aesthetics and reconstruction market, today announced that it has retained Hani Zeini to an exclusive, multiyear advisory contract in anticipation of its US commercial launch.
“I have known Hani for many years and can think of no one better to help our team enter the US market,” said Juan José Chacón-Quirós, Founder and Chief Executive Officer of Establishment Labs. “His experience will be invaluable as we seek to lead the US market and access new groups of consumers with our differentiated and disruptive solutions in breast aesthetics and reconstruction.”
Hani Zeini founded Sientra in 2006 and has over 30 years of experience in the Pharmaceutical and Medical Device industries, including more than two decades in Aesthetics and Plastic Surgery. Prior to Sientra, he served as Executive Vice President of Inamed and Head of Aesthetics (now part of Abbvie/Allergan Medical) where he was responsible for both the Breast Aesthetics and Facial Aesthetics businesses. In 2017, Mr. Zeini founded a boutique advisory firm, Elissar Advisors, focused on providing commercial expertise in aesthetics medicine. Mr. Zeini holds a Bachelor of Science degree in Electrical and Computer Engineering from the University of Miami in Coral Gables, Florida. He also completed the Stanford Executive Program at Stanford University Graduate School of Business.
“With our launch in the US drawing closer, we have considered a variety of approaches to enter the market. In the end, we decided that to remake the perceptions of our industry, we have to build our business in the US from the ground up. Hani’s experience and wisdom will be vital to those efforts,” said Dr. Heather Brennan, Global Head of Markets at Establishment Labs.
“I am beyond excited to help Establishment Labs usher in a new era in plastic surgery, something to which I have dedicated my career,” said Hani Zeini. “Establishment Labs has created the most advanced technologies in breast aesthetics and reconstruction and the company is transforming these markets with a platform that empowers women to take full control of their choices. The US clinical data that was released in April 2022 and over a decade of data from the international market shows how superior the Motiva Implant product suite truly is. Mía Femtech® and Aesthetic BreastRecon® are game changing opportunities that can expand these markets by offering new and vastly improved options to women and plastic surgeons. Bringing disruptive new technologies to market for breast augmentation and reconstruction has been my passion for decades, and I look forward to supporting the growth of Establishment Labs for many years.”
About Establishment Labs
Establishment Labs Holdings Inc. is a global medical technology company dedicated to improving women’s health and wellness. The company’s initial focus is breast health, principally breast aesthetics and reconstruction. Establishment Labs offers a portfolio of advanced silicone gel-filled breast implants, branded as Motiva Implants® that include a number of innovative and patented features designed to deliver improved aesthetic and clinical outcomes. Since commercial launch in 2010, over 2.0 million Motiva Implants® have been delivered to plastic surgeons in over 80 countries. The company also offers or has under development a number of related products and technologies, including the Motiva Flora® tissue expander and Mía Femtech®, the company’s minimally invasive breast enhancement procedure. In 2018, Establishment Labs received an investigational device exemption (IDE) from the FDA for the Motiva Implant® and began a clinical trial to support regulatory approval in the United States. Motiva Implants® are manufactured at the company’s two facilities in Costa Rica, which are compliant with all applicable regulatory standards under ISO13485:2016 and FDA 21 CFR 820 under the MDSAP program. Please visit our website for additional information at www.establishmentlabs.com.
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