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Oral Care Market exhibiting CAGR of 6.3% from 2023 to 2032, owing to growing awareness about dental hygiene | insightSLICE

The global Oral Care market size was estimated to be US$ 34 billion in 2021 and is expected grow at a CAGR of 6.3% between 2023 to 2032.

Oral hygiene is the technique and practice of regularly brushing and cleaning in between the teeth to maintain one’s mouth healthy and clear of infection and other problems, such as bad breath as well as other gum and tooth difficulties. To prevent dental illness, it is essential to practice daily oral hygiene.

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The most prevalent dental conditions include tooth decay, gum disorders such as gingivitis and periodontitis, and gum infections (cavities, dental caries). The benefits of oral care and growing consumer consciousness regarding it are projected to drive the market to sustainably grow.

In order to properly maintain dental health, hygiene is seen as a crucial aspect. Several major players are launching initiatives to raise public awareness levels by running various awareness campaigns.

For instance, on World Dental Health Day in 2014, Johnson & Johnson launched awareness campaigns for its Listerine brand to promote maintaining good oral hygiene. The availability of a variety of convenient, cutting-edge oral care products has greatly contributed to the market’s rapid expansion.

For instance, the accessibility to managing oral hygiene has improved with the advancement of electric and battery-powered toothbrushes.

Oral-B PRO 1000 Power Rechargeable Electric Toothbrush, as well as Oral-B Deep Sweep 5000 SmartSeries with Bluetooth Electric Rechargeable Power Toothbrush, are just two examples of several electric-powered toothbrushes that Procter & Gamble has introduced.

The aging population is significantly contributing to the expansion of the dental care market and will continue to promote its growth.

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The key players of the Global Oral Care Market are:

Colgate-Palmolive, Church & Dwight Co. Inc., Dr. Fresh LLC, Dentaid, GlaxoSmithKline plc, Henkel KgaA, Johnson & Johnson Consumer Inc., Jordan AS, Lion Corporation, Procter & Gamble Company, Sunstar Suisse S.A., and Unilever plc are a few of the companies with the largest product development and sales revenue in the oral care market.

Factors enhancing the growth of this market:

Because the elderly individuals are more likely to suffer certain mouth disorders. The American Dental Association (ADA) estimates that at least one tooth has dental caries in roughly 50% of adults 75 years of age or older. Dental caries is quite common and is a significant factor in the market’s growth.

As per the Centers for Disease Control and Prevention (CDC), 91% of Americans over 20 suffered dental caries at some time in life. Of them, 27% of the patients received no treatment. The following factors lead to an increase in the demand for therapeutic oral care products, which is expected to fuel market expansion.

Retail pharmacies, consumer stores, dental dispensaries, and online distribution are the several types of distribution networks for Oral hygiene products.

Due to its widespread use in 2016 to maintain good oral hygiene, recover after surgery, and prevent dental problems, toothpaste had the greatest market share among all products. Consumer stores made up the greatest market among the several distribution channels in 2018.

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Global Oral Care Market Key Segments:

By Products

  • Toothpastes (pastes, Gels, Powders And Polishes),
  • Toothbrushes And Accessories
    • Toothbrushes Manual Toothbrushes
    • Electric Toothbrushes And Battery-powered Toothbrushes
    • Replacement Toothbrushes Heads
  • Mouthwashes/Rinses
    • Medicated Mouthwashes
    • Non-medicated Mouthwashes
  • Denture Products
    • Fixatives
    • Other Denture Products
  • Dental Accessories
    • Breath Fresheners
    • Dental Flosses
    • Dental Water Jets
    • Cosmetic Dental Whitening Products
  • Dental Prosthesis Cleaning Solutions

By Distribution Channel

  • Retail Pharmacies
  • Consumer Stores
  • Dental Dispensaries
  • Online Distribution

By Geography:

  • North America
    • United States
    • Canada
    • Rest of North America
  • Europe
    • Germany
    • United Kingdom
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • India
    • China
    • Australia
    • Rest of Asia Pacific
  • Middle East & Africa
    • UAE
    • Saudi Arabia
    • South Africa
    • Rest of Middle East & Africa
  • South America
    • Brazil
    • Rest of South America

Regional performance of Oral Care Market

Europe has the biggest market share among the aforementioned regional submarkets in the global oral care industry. Asia Pacific takes up the majority of the share after Europe. Additionally, the market for oral care products is anticipated to grow most quickly in the Asia Pacific region during the forecast period.

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Last Updated: 24-Nov-2022