Liquid Dietary Supplements Market Economic Downturn Analysis: Impact of Recession in 2023

According to the report published by Allied Market Research, the global Liquid Dietary Supplements Market garnered $21.68 billion in 2019, and is expected to reach $27.73 billion by 2027, witnessing a CAGR of 4.0% from 2020 to 2027. The report provides an extensive analysis of changing market trends, key segments, major investment pockets, value chain, competitive landscape, and regional scenario.

Healthy aging and proactive consumption of nutritional interventions and increase in adoption of RTD (Ready-to-Drink) dietary supplements drive the growth of the global liquid dietary supplements market. On the other hand, stringent rules and regulations restrain the growth to some extent. However, high growth potential in emerging markets is expected to create lucrative opportunities in the industry.

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Covid-19 scenario-

• The outbreak of the pandemic led to closure of manufacturing operations and the production of dietary products faced disruptions in the supply chain, thereby affecting the liquid dietary supplements market negatively during the first phase of the lockdown.
• On the other hand, the fact that mineral and vitamin supplements have proved to be quite effective in boosting the immunity of individuals has impacted the market positively.

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Key Takeaways:

1. Rising Consumer Awareness: Consumers are becoming increasingly aware of the potential benefits of liquid dietary supplements over traditional pills or tablets. They are drawn to the perceived ease of use, better absorption, and fewer digestive side effects associated with liquid supplements.

2. Convenient and Portable Form Factor: Liquid supplements are often more convenient and portable compared to pills or tablets, making them easier to take on the go or while traveling. This is particularly appealing to individuals with busy lifestyles or who experience difficulty swallowing pills.

3. Improved Bioavailability: Liquid supplements typically have higher bioavailability compared to their tablet or capsule counterparts due to their rapid dissolution and absorption in the digestive system. This means that the body can utilize the nutrients more effectively, potentially leading to better health outcomes.

4. Wider Range of Nutrient Options: Liquid supplements offer a wider range of nutrients, including vitamins, minerals, herbs, and other bioactive compounds, which may not always be available in traditional pill or tablet form. This allows for more personalized supplement regimens tailored to specific health concerns or preferences.

5. Appeal to Specific Needs: Liquid supplements can be specifically formulated to address certain health conditions or dietary deficiencies, such as weight management, gut health support, or bone health enhancement. This targeted approach caters to the growing demand for personalized and targeted nutritional support.

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Market Segmentation:

By INGREDIENT

• Vitamins & Minerals
• Botanical
• Proteins & Amino Acids
• Others

By APPLICATION

• Bone & Joint Health
• Heart Health
• Immune Health
• Sports Nutrition
• Weight Loss
• Digestive health
• Others

By DISTRIBUTION CHANNEL

• Hypermarkets/Supermarkets
• Health & Beauty Retail Stores
• Drug Stores
• Online Pharmacies & E-Commerce Sites

By Region

• North America (U.S, Canada, Mexico)
• Europe (UK, Germany, France, Spain, Italy, Rest of Europe)
• Asia-Pacific (Japan, India, China, Australia, Rest of Asia-Pacific)
• LAMEA (Brazil, Saudi Arabia, South Africa, Rest of LAMEA)

Based on ingredient, the vitamins & minerals segment held the highest market share in 2019, accounting for more than two-fifths of the total share, and is projected to maintain its lead position during the forecast period. However, the proteins & amino acids segment is estimated to grow at the highest CAGR of 4.6% from 2020 to 2027.

North America held the major share in 2019, generating nearly two-fifths of the global liquid dietary supplements market. The same region would also manifest the fastest CAGR of 4.4% during the forecast period, due to increase in incidences diabetes, obesity, joint & muscle pain, and high blood pressure in the region.

Key players in the industry-

• Bayer
• Herbalife International
• Koninklijke DSM
• BASF
• Liquid Health, Inc.
• Glanbia
• DuPont Nutrition & Biosciences
• GlaxoSmithKline
• Amway
• Abbott Laboratories

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VALUE PROPOSITIONS RELATED TO THE REPORT:

• Powered with Complimentary Analyst Hours and Expert Interviews with Each Report
• Comprehensive quantitative and qualitative insights at segment and sub-segment level
• Covid 19 impact trends and perspective
• Granular insights at global/regional/country level
• Deep-rooted insights on market dynamics (drivers, restraints, opportunities) and business environment
• Blanket coverage on competitive landscape
• Winning imperatives
• Exhaustive coverage on ‘Strategic Developments’ registered by leading players of the market

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