The Bloc Launches In.Pazienti Global Community at the 7th Patient Centricity & Collaboration World Congress

London, February 25, 2025 – Today, at the 7^th Patient Centricity & Collaboration World Congress in London, The Bloc unveiled In.Pazienti, a global community that connects, supports, and amplifies the voices of patients through patient influencers. This innovative platform provides an authentic and inclusive channel for patients to share their experiences while collaborating with all stakeholders in the healthcare ecosystem.

In.Pazienti’s mission is to redefine the global role of patients by respecting their experiences, enhancing communication, and leveraging the power of social media. It strives to generate a meaningful impact and create tangible benefits for those living with illness and undergoing treatment.

This initiative comes in response to the growing demand for online patient support and information, particularly on social media. Research by WEGO Health and Digital Health reveals that 79% of patients use social media to address health-related questions, while 76% turn to these platforms to compare notes after medical visits. Patient influencers already provide invaluable support, creating spaces for mutual help where individuals facing similar health challenges can share their experiences.

In.Pazienti aims to elevate these voices by facilitating connections with healthcare stakeholders and promoting their insights to drive positive change in the sector.

A Collaborative Approach to Patient Engagement

The Bloc, a global leader in deploying behavioral science to cement healthy change, developed In.Pazienti using its proprietary BE-COMMS (Behaviorally Enriched Communications) operating system. This approach analyzes all aspects of patients’ real lives, behaviors, and choices, allowing for the design of initiatives that foster behavior change and create a lasting, positive effect on health and life.

Through In.Pazienti, The Bloc has pioneered a new model of collaboration between patients, pharmaceutical companies, and institutions. This model focuses on real-life behaviors, translating patient needs into scalable, actionable initiatives. In today’s omnichannel world, In.Pazienti serves as an innovative, dynamic bridge offering health companies the opportunity to embrace a wide range of patient-centred perspectives.

For patients, joining In.Pazienti means becoming part of a global community that transforms personal experiences into opportunities, driving positive change and concrete impact. This platform empowers individuals to actively redefine health communication and contribute to shaping the future of healthcare.

The Bloc Speaks at the 7^th Patient Centricity & Collaboration World Congress: Giving a Voice to Patients and Experts

Diana Heimberg, neuromarketing and patient engagement expert at The Bloc, spoke at the London conference in a session titled In.Pazienti - Where Patient Voices Spark Change. Heimberg shared, “Today’s health ecosystem needs to understand patients’ habits, behaviors, and emotions to respond effectively to their needs. In.Pazienti offers a new perspective on patient centricity. A structured partnership between patients, businesses, and institutions is vital for fostering true patient engagement, allowing communication strategies to be based on real insights and needs, resulting in more effective and targeted actions.”

Gaia Presotto, a patient influencer who lives with multiple sclerosis and a member of In.Pazienti’s global board, also shared her personal journey. “I’ve been living with multiple sclerosis for years. When I received my diagnosis, I felt lost, overwhelmed by questions and concerns. But connecting with others who had gone through the same experiences made all the difference. By sharing my story, I realized the power of helping others. In.Pazienti ensures that our voices are not only heard by fellow patients, but also by those who have the power to make a difference.”

For more information, visit www.in-pazienti.com or follow @in.pazienti on Instagram.

For partnership inquiries, contact The Bloc:
Email: mvigilante@thebloc.com | agardner@thebloc.com

CREDITS The Bloc

Global Chief Creative Officer – Stephanie Berman

Creative Director – Terry Lacapra

Senior Art Director – Maura Rosante

Senior Copywriter – Roberta Razzani

Web&Graphic Designer – Riccardo Baccante

Digital Director – Luca Parini

Strategy Supervisor -  Caterina Cavella

Digital Content Manager - Brenda Herrera

Business Director – Mara Vigilante

Patient Expert - Diana Heimberg

Head of Production - Francesco Andreo

Graphic Designer – Patrizia Filardi

Corporate Communication Director – Cecilia Gandini

About The Bloc

The Bloc is the only global health-native agency that cements real-life behavior change for lasting impact. Inspired by our mission, Be Great to Do Good, we build great brands and experiences in the service of good health. Our proprietary BE-COMMS (Behaviorally Enriched Communications) operating system, along with award-winning creativity, strong scientific expertise, and local market knowledge, powers effective marketing and medical communications for our clients worldwide. Celebrating 25 years in business, we’re still proudly independent. Learn more at thebloc.com.