Digital Musculoskeletal Care Market to Reach Record Highs by 2029

The global digital musculoskeletal (MSK) care market is poised for significant expansion, with an anticipated CAGR of 18-20% during the forecast period from 2024 to 2029, according to Medi-Tech Insights. The rising aging population, increasing prevalence of MSK conditions, adoption of remote healthcare services post-COVID-19, and rapid advancements in wearable technology are major factors propelling market growth.

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Revolutionizing MSK Care with Digital Health Technologies

Digital musculoskeletal care utilizes innovative digital health technologies to transform the diagnosis, treatment, and management of MSK system conditions, which include disorders affecting muscles, tendons, bones, cartilage, ligaments, and nerves. These solutions cover a wide range of services such as online and virtual consultations, remote monitoring of symptoms and treatment progress, digital pain management therapy programs, wellness and prevention initiatives, and platforms for self-assessment and education. By reducing the need for in-person visits, digital MSK care is enhancing convenience, accessibility, and treatment adherence, thereby improving patient outcomes.

Growing Global Burden of Musculoskeletal Disorders Driving Market Demand

Musculoskeletal disorders are a leading contributor to disability worldwide, significantly impacting quality of life and healthcare expenditure. The World Health Organization reports that MSK conditions affect over 1.7 billion people globally, with low back pain alone being the single leading cause of disability in 160 countries. The increasing aging population and a rise in work-related MSK disorders are escalating the prevalence of these conditions. Consequently, there is a growing demand for effective, convenient, and accessible care models, leading to the rapid adoption of digital MSK solutions.

Digital MSK care has gained strong momentum, particularly after the COVID-19 pandemic, as healthcare systems globally witnessed a paradigm shift towards telehealth and remote care. Digital pain management and monitoring programs are proving effective in reducing chronic pain, improving mobility, and minimizing the need for invasive interventions, thus fueling market growth further.

Significant Investments Catalyzing Market Expansion

The digital MSK care market is witnessing substantial investment inflows as companies aim to enhance technological capabilities and expand market presence. In the first half of 2024 alone, MSK digital health solutions raised approximately $223 million, nearly doubling the previous year’s $125 million investment. Notable deals include Sword Health, an AI-powered virtual physical therapy startup, which raised $30 million in June 2024, bringing its total funding to $340 million and valuing the company at $3 billion. Similarly, in February 2023, IncludeHealth secured $11 million in funding led by CincyTech, with participation from Tamarind Hill and other investors.

These investments are fostering innovation and enabling companies to introduce advanced solutions leveraging AI, machine learning, and wearable technologies, further accelerating market growth.

Competitive Landscape: Innovation Driving Market Leadership

The global digital MSK care market is characterized by the presence of innovative and emerging players. Key companies include:

• Hinge Health
• Sword Health
• Omada Health
• Kaia Health
• Upswing Health
• RecoveryOne
• Spinezone
• Dario Health
• IncludeHealth
• Vori Health
• getUbetter
• RealizedCare

Market players are focusing on product innovation and development, strategic partnerships, and collaborations to strengthen their market position and expand their service offerings to address diverse MSK conditions effectively.

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Key Market Trends Shaping the Future of Digital MSK Care

Several trends are shaping the growth trajectory of the digital MSK care market:

1. Shift towards hybrid care models combining digital and in-person treatments for comprehensive care.
2. Integration of AI and ML to deliver personalized treatment plans based on real-time data analytics.
3. Transition from generic programs to condition-specific solutions targeting back pain, knee and leg pain, foot and ankle pain, neck and shoulder pain, hip and thigh pain, and other MSK conditions.

Market Segmentation Analysis

The digital MSK care market is segmented by solution, condition, end user, and region:

• By Solution: Online/Virtual Consultations, Pain Management Therapy Programs, Remote Monitoring, Others.
• By Condition: Back Pain, Foot & Ankle Pain, Knee & Lower Leg Pain, Neck & Shoulder Pain, Pelvis, Hip & Thigh Pain, Others.
• By End User: Healthcare Providers, Healthcare Payers, Employers, Individuals/Patients, Others.
• By Region: North America (US, Canada), Europe (UK, Germany, France, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia Pacific), Latin America, Middle East & Africa.

Regional Insights

North America currently dominates the global market due to the early adoption of digital health solutions, strong presence of leading market players, and supportive reimbursement frameworks. Europe is also witnessing significant growth driven by favorable government initiatives for digital health adoption. Meanwhile, Asia Pacific presents lucrative growth opportunities owing to its large patient base, increasing smartphone penetration, and rising healthcare digitalization.

Conclusion

The global digital MSK care market is set to witness robust growth over the next five years, driven by technological advancements, rising MSK burden, and significant investment inflows. Companies operating in this space have a substantial opportunity to expand their market share by focusing on innovation, partnerships, and catering to the evolving needs of healthcare providers, payers, employers, and patients.

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About Medi-Tech Insights

Medi-Tech Insights is a healthcare-focused business research & insights firm. Our clients include Fortune 500 companies, blue-chip investors & hyper-growth start-ups. We have completed 100+ projects in Digital Health, Healthcare IT, Medical Technology, Medical Devices & Pharma Services in the areas of market assessments, due diligence, competitive intelligence, market sizing and forecasting, pricing analysis & go-to-market strategy. Our methodology includes rigorous secondary research combined with deep-dive interviews with industry-leading CXO, VPs, and key demand/supply side decision-makers.

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