Kenvue Unveils Foundational Consumer Trends Report A New View of Care, Highlighting the Transformative Power of Personal Care Routines

• Study underscores shift toward viewing personal care as a tool for overall well-being as well as appearance
• Trusted vs. go-to sources for personal care advice are not always the same  

• Consumers plan to invest more time in personal care routines   

Kenvue, maker of iconic brands like Neutrogena^®, Listerine^®, Aveeno^® and Tylenol^®, today launched its foundational consumer trends report, A New View of Care: The Power of Personal Care Routines, exploring the drivers of personal care routines, their impact on health and emotional well-being, and the influences shaping care today.  

Key findings from A New View of Care, available for download at [link], include:   

1. Routines Redefined: The Health Connection

88% of consumers globally believe their personal care routines positively impact their health, underscoring a shift toward viewing personal care as a tool for overall well-being rather than mere appearance.

1. Simplicity is Key: Small Routines, Big Results

73% of consumers spend less than 30 minutes daily on personal care, but consistency is transformative. Those who invest at least 15 minutes report better health (45%) compared to those who don’t (31%).

1. Prevention is the Priority

Younger generations, particularly Gen Z and Millennials, are driving a shift toward prevention-focused care. Many wish they had started their routines earlier, emphasizing the value of daily habits for healthy aging and long-term wellness.

1. Trusted vs. Trending Voices

While 62% of consumers trust healthcare providers most for personal care advice, 80% rely on digital platforms for information. Social media influencers, while widely followed, are trusted by only a third of Gen Z and Millennials, revealing a gap between reach and credibility.

1. Clarity Over Complexity

As personal care choices expand, consumers seek simplicity. They value science-backed solutions that are easy to follow and effective, particularly those new to creating routines.

WHY IT MATTERS

The findings from A New View of Care demonstrate a cultural shift: personal care routines are now fundamental to overall health and well-being. While social media trends often spotlight elaborate regimens, most consumers prefer simple, consistent, and science-backed approaches that deliver both physical and emotional benefits. For Kenvue, this presents a powerful opportunity to empower consumers with straightforward, trusted solutions that integrate seamlessly into everyday life.

"A New View of Care reflects what we’ve long known: everyday routines hold extraordinary power to benefit health and well-being," said Russell Dyer, Chief Corporate Affairs Officer at Kenvue. “By understanding the barriers consumers face and the evolving influences shaping their care, we can make these moments of care more impactful for everyone.”

"Today’s consumers—especially younger generations—are redefining personal care as preventive care," said James Cummings, Vice President, Head of Global Consumer Business Insights, Kenvue. “They are proactive about their health and demand science-backed solutions that align with their values. Simplicity and consistency are the most powerful tools we can offer them.”