The PM Society launches the 40th PM Awards

The PM Awards 2026 competition is launching on 25th September 2025. The competition, which culminates in a bigger-than-ever celebration in March 2026, is a key highlight of the industry calendar.

The PM Awards celebrates creativity in pharmaceutical marketing and healthcare communications, accepting work from UK, European or International organisations working in healthcare advertising, digital communications, PR, medical education, medical communications, pharmaceutical, biotech and life sciences companies, patient organisations, charities, professional bodies and other healthcare organisations.

Creativity for Good, a key part of this initiative, will be a different challenge for the 40th year celebrations and is looking to raise £40,000 for You Okay, Doc?, a small UK charity focused on helping HCPs with their mental health and providing access to support that saves lives. Agencies are invited to create artwork on the theme of Mental Health & Healthcare through a positive lens that will become part of the “You Okay Doc? Art Gallery” - a physical and virtual exhibition. And spaces are limited – only the first 40 agencies to sign up will be able to take part.

In addition, the Awards will provide a retrospective featuring winning campaigns, adverts, and communications from the last 40 years of the awards competition. Notably, the Best of the Best over the 40 years will be decided by an online vote via our website. Further big features are planned and we won’t just be celebrating the work. Central to this year’s event will be honouring some of the pioneers behind the work.

“This is the 50th year of the PM Society and the 40th year of the PM Awards”, said Dom Marchant, Chair of the PM Society. “So many people have put so much effort already into making this one special competition - I cannot wait to see it culminate in March in London. Whilst this is a key milestone for the Society and this competition, we are entering a new era for our two flagship initiatives. The PMi Awards, an evolution of the PM Society Digital Awards, has just completed with sell-out attendance and tremendous feedback; and the PM Awards 40th year is going to be special – we’ve even got a brand new trophy this year! Listening to our members and course correcting means we remain relevant and focus on celebrating truly great work.”

The awards ceremony will be held on Friday 20th March at the JW Marriott Grosvenor House London.

The PM Society is the not-for-profit organisation supporting the pharmaceutical marketing and healthcare communications industry.

ENTRY DEADLINES

Entries Open: 25th September

Earlybird: 13th November | Deadline: 20th November | Extension: 27th November

Deadline for People Awards and Positive Pitch and Partnership Award: 12th December

CATEGORIES

• Brand Promotion

• External Communications Campaign for a Pharma or Healthcare Organisation

• Charity or Patient Organisation including Pro Bono

• Internal Communications Campaign for a Pharma or Healthcare Organisation

• Creative Medical Education Programme or Campaign

• Meetings, Events and Exhibitions

• Disease and/or Health Awareness: Public or Patients

• Disease and/or Health Awareness: HCPs

• Patient Support

• Use of Insight

• Agency Self-Promotion and Internal Communication

• Diversity and Inclusion in Creative Communications

• Film Craft

• Animation Craft

• Design Craft

• Illustration Craft – NEW

• Positive Pitch and Partnership Award

PEOPLE AWARDS

• Creative Champion

• Pharma Marketing Pioneer

• Agency of the Year (Headcount Under 30)

• Agency of the Year (Headcount Over 30)

About the PM Society

The PM Society is a not-for-profit organisation. Today it has over 4000 active members from over 250 companies; our mission is to advance standards and we have three aims—to support organisations and people in healthcare, to recognise excellence and promote best practice, and to provide education and personal development. Profits from the two awards events go into funding our CSR activities, including free careers events, our Creativity for Good initiative that helps a charity each year find pro bono support, our interest group activities and our learning and development focus. For more information see our website at www.pmsociety.org.uk