Online Course: Generating RWE for Optimising Market Access by Dr. Paul Craddy & Dr. Graham Foxon
Grasp the meaning, concepts, terminology, methodologies and research techniques of Real World Evidence (RWE) in the context of optimising Market Access - Know what each stakeholder type expects from RWE, which key data to use and how to develop a successful RWE study – Learn how to incorporate RWE into the product pre-launch process.
Why You Should Attend
RWE is now a critical area of expertise in pharmaceutical companies, engaging various functions such as HEOR, Medical Affairs, R&D and Commercial. There are many challenges in the process of successfully implementing RWE. Executives participating in this open-enrollment course will contribute much more effectively in the cross-functional organisation that RWE requires.
The Content: The course covers the basics required to understand what RWE is, why it is important, who needs/uses it and how you can utilise it effectively to help your role. The content contains the recent developments on RWE, as well as real life case studies on how RWE can be used and potential challenges that can arise.
The Experts: Graham and Paul are experts in RWE and Market access. They frequently advise companies on how to optimise the clinical development and commercial launch of new products, utilising RWE to help achieve market access. Both are regular guest lectures at universities and business schools, as well as speaking at international events and conferences.
The Generating RWE for Optimising Market Access course is the only available public training course delivered by Dr. Paul Craddy & Dr. Graham Foxon on this topic.