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Global Vitamin D Market Outlook and Forecast 2021-2026: Onset of the COVID-19 Pandemic has Accelerated Market Growth -

DUBLIN--(BUSINESS WIRE)--The "Vitamin D Market - Global Outlook and Forecast 2021-2026" report has been added to's offering.

The vitamin D market by revenue is expected to grow at a CAGR of 8.4% during the period 2021-2026.

The industry is highly characterized by the growing demand for immune health supplements and functional foods, where the onset of the COVID-19 pandemic has further accelerated the global vitamin D market growth.

The increase in nutrition requirements, upcoming government initiatives, and lucrative investments in end-user industries are expected to drive the momentum further. Multitudes of benefits offered by vitamin D supplements to humans and animals are helping to prioritize the use of these sources. The market is also expected to generate substantial incremental revenue during the forecast period on account of increased demand from nutricosmetics, premixes, functional beverages, and vegan sources.

Global Vitamin D Market Segmentation

The global vitamin D market research report includes a detailed segmentation by analog, form, application, geography. The high demand for concentrated and pure forms in dietary supplements is increasing the preference for D3 vitamins. The APAC region is estimated to be the fastest-growing region during the forecast period on account of the high prevalence of vitamin D deficiency in the population.

China along with India, Malaysia, Thailand, and Singapore is expected to play a vital role in supplementing the growth of the region. The market landscape for these supplements is likely to be optimistic for the next five years as the preference for dietary supplements is expected to surge following the outbreak of the pandemic across the globe.

While the boom in nutricosmetics is expected to support the pharma industry, proven scientific dividends of vitamin D in the skin and body care are enforcing the application in cosmetic creams, moisturizers, and oils. Animal feed and pet food industries have remained as other dominant end-users after the pharmaceutical industry as vitamin D has become a key ingredient for premixes.

Mandatory fortification policies in major economies such as the United States, Canada, and the UK have accelerated the momentum for the functional and fortified foods market. As government bodies and health associations are enforcing the consumption of supplements at adequate levels following the COVID-19 pandemic, it is expected to stimulate growth during the next five years. Pregnant women continue to drive the consumption of vitamin D through supplements as the lack of these substances could promote the onset of hypovitaminosis D.

Dry vitamin D accounts for the majority of market share as this form increases stability and offers extended shelf life. Vitamin D3, which is the largest selling segment, is highly manufactured in the dry powder form for application in feed manufacturing as a premix and dietary supplements. Innovations in manufacturing techniques, such as the spray dry technique, and the preference for longer shelf life have enabled the growth of the dry form.

Beadlet and crystalline forms, which are considered as upcoming potential forms, are preferred in end-user industries such as pharmaceuticals, feed, and cosmetics. However, the liquid form is expected to increase in adoption, especially in the fortified food and animal feed segment during the forecast period. With a triggered demand in supplements from the feed industry, the segment is expected to pose an absolute growth of 56% during the forecast period.


Innovations, research processes, competitive landscape, substitute threats, and stringent regulations from medical health bodies are expected to intensify competition among the market players. Brands are offering a comprehensive portfolio of oily and dry vitamin D3 supplements that are applied in food, beverage, and other dietary applications.

Clinically-proven formulas and scientific research are the major differentiating factors in the market that can substantially increase investments in the market. The market can witness the rise in vendors, specializing in vitamin supplements that can be targeted by vitamin D manufacturers. Further, constant online engagements are necessary to gain leads as e-commerce still plays a significant role.


1. What is the value of the global vitamin D market during 2021-2026?

2. What are the key strategies adopted by prominent players in the market?

3. Which regions are likely to make significant contributions toward the global Vitamin D Market revenue?

4. Who are the prominent players influencing vitamin D market growth?

5. What is the growth of the vitamin D market share in India during the forecast period?

Market Dynamics


  • Increasing Intake Of Dietary Supplements
  • Healthy Food Habits
  • Impact Of Covid-19

Market Opportunities & Trends

  • Increasing Demand For Nutricosmetics And Vitamin Formulations
  • Outbreak Of Infectious Diseases
  • Covid-19 Scenario

Market Growth Enablers

  • Rise In Intake Of Fortified Foods
  • Increased Use Of Dietary Supplements
  • Increasing Prevalence Of Vitamin D Deficiency
  • Applications In Feed Industry

Market Restraints

  • Risks Associated With Vitamin D Toxicity
  • Risks Associated With Animal Nutrition Industry

Prominent Vendors

  • Fermenta Biotech Limited
  • DSM
  • Dishman Group
  • Zhejiang Garden Biochemical High-Tech Co Ltd

Other Prominent Vendors

  • Adisseo
  • Synthesia, a.s
  • McKinley Resources Inc.
  • Vitablend
  • NewGen Pharma
  • Sichuan Neijiang Huixin Pharmacy CO. Ltd.
  • HangZhou Think Chemical Co., Ltd.
  • Lycored
  • Pharmavit
  • Divi's Nutraceuticals
  • Tocris Bioscience
  • Spectrum Chemical Manufacturing Corp.
  • Stabicoat Vitamins
  • Xiamen Kingdomway Group Company
  • Zhejiang NHU Co. Ltd.

For more information about this report visit

Laura Wood, Senior Press Manager

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Last Updated: 08-Feb-2021