Katie Coleman promoted to Head of Ashfield Event Experiences US, part of Inizio Engage XD

PHILADELPHIA. 22nd August 2023: Ashfield Event Experiences (AEE), US, part of Inizio Engage XD, has announced that Katie Coleman has been promoted to Head of AEE, US.

As Head of the US business, Katie will lead the team of healthcare event experts who deliver award-winning events and experiences for their global clients.

Ashfield Event Experiences provides end to end event solutions for healthcare companies, including logistics, attendee management, congress and conventions, event production, venue sourcing, engagement solutions, design and communications.

Katie’s promotion reflects the continued growth of AEE and in her new role, she will be integral to driving performance, exceeding the expectations of their clients and, working with the global leadership team, continuing to grow the business in the US.

Katie joined AEE in 2004 and with nearly two decades of experience with the company she has been a central player in both the delivery of healthcare events for many international pharma clients as well as more recently a key role as Client Engagement Director, supporting clients to meet their strategic objectives.

As part of her role, Katie will support the continued integration of AEE within the Experience Design (XD) specialist area of Inizio Engage and draw on the increased breadth of services available to their clients including film, behavioral science and employee engagement. 

Russ Lidstone, President of Inizio Engage XD said “I’m delighted that Katie is taking this leadership role for AEE in North America. Nobody understands the events landscape better than Katie and her experience of working with blue chip clients both in North America and globally is invaluable. Her integrated thinking and approach embodies our approach at Inizio Engage XD and in addition, she’s a great team player.”

Katie Coleman added “I’m so proud of the work we do here at Ashfield Event Experiences and I’m thrilled to be given the opportunity to lead our US team. We offer a unique solution for our healthcare clients, with a long-established legacy in the industry, and it is a privilege to work with such an incredibly talented group of people. I’m excited for the next chapter where, as part of Inizio Engage XD, we can offer even more services to our clients.”

Katie’s appointment to Head of AEE, US is with immediate effect.

About Inizio Engage

Part of the Inizio Group, Inizio Engage is a strategic, commercial, and creative engagement partner that specializes in healthcare. Its global workforce provides bespoke engagement solutions via a unique combination of consultation, creation, and activation expertise - augmenting local expertise and a diverse mix of skills with data, science, and technology, to challenge convention and deliver experiences that create lasting change. It’s how Inizio Engage is reimagining the way its clients engage patients, payers, people, and providers to enhance treatment outcomes and improve lives.

About Inizio Engage XD

The Inizio Engage XD (Experience Design) specialist area combines insight, expertise, and creativity to design and deliver world class experiences that engage people, change mindsets and behaviour, enrich cultures, enhance skills, and drive overall business performance. Dedicated to creating experiences that inspire lasting change, it partners with clients to provide employee engagement, learning & training solutions, scientific engagement and capability building, all underpinned by applied behavioural science. It engages internal and external audiences through the creation and delivery of live & virtual experiences, film, branded content, immersive and interactive content.

The XD specialist area of Inizio Engage comprises of experiential specialist WRG; life sciences learning specialist Axiom; employee experience consultancy Forty1; capability building experts Cormis; healthcare events specialists Ashfield Event Experiences; digital learning services experts Logicearth; the Inizio Engage XD Behavioural Science unit; the Inizio Engage XD PX+CX Unit and the Inizio Engage XD Film, Digital and Creative Studios.

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