Bayer launches “Science Delivers” campaign to champion real science

Global life sciences company Bayer has unveiled its new “Science Delivers” campaign, designed to highlight how science shapes everyday life and fosters progress across society. Launched on World Science Day, the initiative includes a wide-reaching advertising push, a public “Declaration on Science,” and interactive experiences that invite people to share personal stories of how science has made a difference in their lives.

A central video montage showcases individuals in diverse settings while a voiceover narrates how scientific discovery powers medical breakthroughs, cleaner water, sustainable agriculture, and better energy solutions. The message is clear: for every community and for every tomorrow, science truly delivers.

The campaign also features installations and a digital hub where participants can post “digital postcards” celebrating scientific achievements. Bayer emphasises that science should be grounded in transparency, facts, and open debate rather than blind trust. The initiative supports Bayer’s wider mission of “Health for All, Hunger for None,” underscoring the company’s belief that innovation and integrity in research are vital to building a better future.