Articles
Sophie Trinder, Supervisor, Global Engagement Strategy, CMI Media Group, a WPP Company shares her views on why NEXT Pharma 2025 was a powerful reminder that the future of healthcare marketing lies at the intersection of technology and humanity. And as healthcare marketers at the forefront of the use of AI, we should be proudly shaping that future, one insight-driven campaign at a time.
AI and Global Planning: Key Takeaways from NEXT Pharma 2025 At NEXT Pharma 2025, one message resonated across every panel, and breakout session: AI is no longer a future ambition, it’s a present-day driver for transformation. For those of us in pharmaceutical marketing, this shift is not just exciting, it is redefining how we approach global media planning, campaign execution, and audience engagement. Today,…
AI and Global Planning: Key Takeaways from NEXT Pharma 2025 At NEXT Pharma 2025, one message resonated across every panel, and breakout session: AI is no longer a future ambition, it’s a present-day driver for transformation. For those of us in pharmaceutical marketing, this shift is not just exciting, it is redefining how we approach global media planning, campaign execution, and audience engagement. Today,…
An executive order from the Trump administration has reintroduced the “most favored nation” (MFN) policy, which aims to cut drug costs by aligning U.S. prices with those of other countries. The mandate lacks specifics on execution and enforcement, injecting even more uncertainty into the pharmaceutical market
An executive order from the Trump administration has reintroduced the “most favored nation” (MFN) policy, which aims to cut drug costs by aligning U.S. prices with those of other countries. The mandate lacks specifics on execution and enforcement, injecting even more uncertainty into the pharmaceutical market. The Department of Health and Human Services (HHS) has 30 days to define how the policy will work in practice. At first, compliance by pharma manufacturers will be voluntary, but…
An executive order from the Trump administration has reintroduced the “most favored nation” (MFN) policy, which aims to cut drug costs by aligning U.S. prices with those of other countries. The mandate lacks specifics on execution and enforcement, injecting even more uncertainty into the pharmaceutical market. The Department of Health and Human Services (HHS) has 30 days to define how the policy will work in practice. At first, compliance by pharma manufacturers will be voluntary, but…
Verified Clinical Trials helps sponsors detect duplicate and professional subjects, and other important protocol violations.
In today’s rapidly evolving clinical research landscape, one of the most critical—and often overlooked—threats to trial success is the enrollment of duplicate subjects and professional research participants. These individuals, who often enroll in multiple trials simultaneously or serially without appropriate washout periods, can significantly compromise data integrity, subject safety, and the overall success of a clinical study. For more than a decade, Verified Clinical Trials (VCT) has led the industry in both detecting and preventing duplicate subjects and professional research participants through its comprehensive Research Subject Database Registry. Used in over 4…
In today’s rapidly evolving clinical research landscape, one of the most critical—and often overlooked—threats to trial success is the enrollment of duplicate subjects and professional research participants. These individuals, who often enroll in multiple trials simultaneously or serially without appropriate washout periods, can significantly compromise data integrity, subject safety, and the overall success of a clinical study. For more than a decade, Verified Clinical Trials (VCT) has led the industry in both detecting and preventing duplicate subjects and professional research participants through its comprehensive Research Subject Database Registry. Used in over 4…
Krems, Austria, 3 June 2025 – Metal screws are indispensable in bone surgery, but they can fail under everyday stress. Now, a new study shows that the risk of failure can be predicted before implantation based on detailed measurements of bone structure. Using high-resolution micro-CT scans, a team of researchers analysed 100 bone samples under ten different load scenarios and identified two key factors that explain up to 90% of the variation in stability. The study, led by Karl Landsteiner University of Health Sciences (KL Krems), thus provides a model for numerous orthopaedic procedures, allowing screws to be implanted more reliably and helping to avoid subsequent complications.
Orthopaedic screws stabilise fractures and ensure proper cohesion of bone fragments. Despite their key role, com…
Orthopaedic screws stabilise fractures and ensure proper cohesion of bone fragments. Despite their key role, com…
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Cell and gene therapy (CGT) represents the pinnacle of biomedical innovation, offering unprecedented potential to treat, manage, and potentially cure a wide range of inherited, rare, and acquired diseases. Once considered aspirational, CGT is now at the forefront of clinical application, with regulatory momentum, investment surges, and promising trial outcomes driving its global expansion. To request a sample copy of this report, pleas…
Cell and gene therapy (CGT) represents the pinnacle of biomedical innovation, offering unprecedented potential to treat, manage, and potentially cure a wide range of inherited, rare, and acquired diseases. Once considered aspirational, CGT is now at the forefront of clinical application, with regulatory momentum, investment surges, and promising trial outcomes driving its global expansion. To request a sample copy of this report, pleas…
The Global Custom Procedure Packs Market Size valued for USD 11.8 Billion in 2021 and is anticipated to reach USD 17.4 Billion by 2030 with a CAGR of 4.5% from 2022 to 2030.
Introduction: Streamlining Surgery Through Smart Packaging In the fast-paced environment of modern healthcare, every second counts—especially in the operating room. Hospitals and surgical centers around the world are increasingly relying on Custom Procedure Packs (CPPs) to ensure surgical efficiency, safety, and cost-effectiveness. These pre-assembled kits, tailored to specific procedures, contain all the necessary surgical instruments, consumables, and disposables needed for an operation—delivered in one convenient, sterile package. The Global Custom Procedure Packs Market size was valued at USD 11.8 Billion in 2021 an…
Introduction: Streamlining Surgery Through Smart Packaging In the fast-paced environment of modern healthcare, every second counts—especially in the operating room. Hospitals and surgical centers around the world are increasingly relying on Custom Procedure Packs (CPPs) to ensure surgical efficiency, safety, and cost-effectiveness. These pre-assembled kits, tailored to specific procedures, contain all the necessary surgical instruments, consumables, and disposables needed for an operation—delivered in one convenient, sterile package. The Global Custom Procedure Packs Market size was valued at USD 11.8 Billion in 2021 an…
30-May-2025
For centuries, scientific publishing has followed the same basic structure. Researchers submit papers to journals, wait months or even years for peer review and face expensive paywalls to share or read findings. Today, a growing movement known as decentralised science, or DeSci, is challenging this outdated model. Philipp Koellinger, CEO and co-founder of open science pioneer DeSci Labs, explains how this new approach is changing science across the globe.
For centuries, scientific publishing has followed the same basic structure. Researchers submit papers to journals, wait months or even years for peer review and face expensive paywalls to share or read findings. Today, a growing movement known as decentralised science, or DeSci, is challenging this outdated model. Philipp Koellinger, CEO a…
For centuries, scientific publishing has followed the same basic structure. Researchers submit papers to journals, wait months or even years for peer review and face expensive paywalls to share or read findings. Today, a growing movement known as decentralised science, or DeSci, is challenging this outdated model. Philipp Koellinger, CEO a…
Medical diagnostics are evolving through AI-powered tools which allow earlier disease identification along with improved image analysis and customized treatment approaches. Multi-modal AI systems and generative models are setting new standards by making diagnostic processes faster and smarter while enhancing precision.
Artificial Intelligence in Diagnostics: Trends and Industry Outlook (2025) AI technologies are transforming medical diagnostic methods by advancing precision medicine and enabling early detection through data-driven decision-making. By the year 2025 AI technologies became crucial in enhancing diagnostic precision while decreasing clinicians' workloads and ensuring prompt treatment for numerous medical conditions. The Role of AI in Modern Diagnostics Diagnostic AI employs…
Artificial Intelligence in Diagnostics: Trends and Industry Outlook (2025) AI technologies are transforming medical diagnostic methods by advancing precision medicine and enabling early detection through data-driven decision-making. By the year 2025 AI technologies became crucial in enhancing diagnostic precision while decreasing clinicians' workloads and ensuring prompt treatment for numerous medical conditions. The Role of AI in Modern Diagnostics Diagnostic AI employs…
Discussion around international reference pricing (IRP) is intensifying as policymakers search for ways to address persistently high prescription drug costs in the United States. With news of the Trump administration’s recently signed executive order to tie U.S. drug prices to lower international benchmarks1, the debate over balancing affordability, innovation, and transparency has intensified.
Discussion around international reference pricing (IRP) is intensifying as policymakers search for ways to address persistently high prescription drug costs in the United States. With news of the Trump administration’s recently signed executive order to tie U.S. drug prices to lower international benchmarks1, the debate over balancing affordability, innovation, and transparency has intensified. As t…
Discussion around international reference pricing (IRP) is intensifying as policymakers search for ways to address persistently high prescription drug costs in the United States. With news of the Trump administration’s recently signed executive order to tie U.S. drug prices to lower international benchmarks1, the debate over balancing affordability, innovation, and transparency has intensified. As t…
A group of almost 100 international experts, including three from Aston University, has developed recommendations for good practice in the analysis of oxylipins, fatty molecules which play central roles in human health and disease, using liquid chromatography-mass spectrometry (LC-MS/MS).
Fatty molecules called oxylipins play central roles in human health and disease but analysing them is technically difficult Almost 100 international experts developed recommendations to analyse oxylipins using liquid chromatography-mass spectrometry (LC-MS/MS) Aston Institute for Membrane Excellence’s Professor Corinne Spickett, Dr Irundika Dias and Dr Ivana Milic were amongst the experts consulted. A group of almost 100 international experts, including three from Aston University, has developed rec…
Fatty molecules called oxylipins play central roles in human health and disease but analysing them is technically difficult Almost 100 international experts developed recommendations to analyse oxylipins using liquid chromatography-mass spectrometry (LC-MS/MS) Aston Institute for Membrane Excellence’s Professor Corinne Spickett, Dr Irundika Dias and Dr Ivana Milic were amongst the experts consulted. A group of almost 100 international experts, including three from Aston University, has developed rec…
The glycocode remains one of biology's most challenging languages to decode—but through advanced N-Glycan Profiling and O-Glycan Profiling, we continue to unravel its mysteries, opening new frontiers in disease understanding and therapeutic intervention.
The Hidden Language of Glycans Imagine a vast molecular conversation happening within and between cells—where sugar-based structures act as sophisticated messengers carrying critical biological information. These complex carbohydrate structures, known as glycans, represent far more than simple decorative elements on proteins and lipids. They constitute an intricate "glycocode" that orchestrates numerous cellular functions from embryonic development to immune regulation and disease progression. N-Glycan Profiling: Beyond the Ba…
The Hidden Language of Glycans Imagine a vast molecular conversation happening within and between cells—where sugar-based structures act as sophisticated messengers carrying critical biological information. These complex carbohydrate structures, known as glycans, represent far more than simple decorative elements on proteins and lipids. They constitute an intricate "glycocode" that orchestrates numerous cellular functions from embryonic development to immune regulation and disease progression. N-Glycan Profiling: Beyond the Ba…
This practical guide speaks to two audiences: those who read and those who conduct research. Clinicians are medical detectives by training. For each patient, they assemble clinical clues to establish causes of signs and symptoms. The task involves both clinical acumen and knowledge of medical research. This book helps guide clinicians through this detective work, by enabling them to make sense of research and to review medical literature critically.
This practical guide speaks to two audiences: those who read and those who conduct research. Clinicians are medical detectives by training. For each patient, they assemble clinical clues to establish causes of signs and symptoms. The task involves both clinical acumen and knowledge of medical research. This book helps guide clinicians through th…
This practical guide speaks to two audiences: those who read and those who conduct research. Clinicians are medical detectives by training. For each patient, they assemble clinical clues to establish causes of signs and symptoms. The task involves both clinical acumen and knowledge of medical research. This book helps guide clinicians through th…
In 2025, digital health technologies are revolutionizing how clinical trials are conducted—making them faster, more patient-centric, and data-driven. This article explores key trends such as decentralized trials, wearable tech, and AI in trial management while highlighting the persistent regulatory and communication challenges. It also outlines why strategic public relations is now essential—for building trust with patients and stakeholders and increasing visibility in a competitive, compliance-heavy space. With expert distribution support, health innovators can ensure their breakthroughs gain the recognition they deserve.
The global digital health market is undergoing a radical transformation—and nowhere is this more evident than in clinical trials. As of 2025, the demand for digital healt…
The global digital health market is undergoing a radical transformation—and nowhere is this more evident than in clinical trials. As of 2025, the demand for digital healt…
As healthcare technology continues to evolve, so too does the demand for precise, reliable, and cost-effective manufacturing methods. One area that has experienced remarkable growth and innovation is medical micro injection molding market, a specialized process used to create extremely small, complex components with exceptional precision. This technique is playing an increasingly critical role in the production of medical devices, diagnostics, drug delivery systems, and minimally invasive surgical tools.
Introduction As healthcare technology continues to evolve, so too does the demand for precise, reliable, and cost-effective manufacturing methods. One area that has experienced remarkable growth and innovation is medical micro injection molding market, a specialized process used to create e…
Introduction As healthcare technology continues to evolve, so too does the demand for precise, reliable, and cost-effective manufacturing methods. One area that has experienced remarkable growth and innovation is medical micro injection molding market, a specialized process used to create e…
Chemical sunscreens utilize organic compounds such as avobenzone, homosalate, octisalate, octocrylene, and oxybenzone that absorb UV radiation and convert it to heat.
In an era where skin cancer rates continue to rise globally, the significance of effective sun protection cannot be overstated. Sunscreen cosmetics represent the frontline defense against the sun's harmful ultraviolet radiation, offering a shield that helps prevent not only cosmetic damage like premature aging but also potentially life-threatening conditions. The sunscreen market has evolved dramatically, with products now formulated to address specific skin types, activities, and protection needs. However, the technical terminology found on sunscreen packaging often creates confusion among consumers. This article explores the…
In an era where skin cancer rates continue to rise globally, the significance of effective sun protection cannot be overstated. Sunscreen cosmetics represent the frontline defense against the sun's harmful ultraviolet radiation, offering a shield that helps prevent not only cosmetic damage like premature aging but also potentially life-threatening conditions. The sunscreen market has evolved dramatically, with products now formulated to address specific skin types, activities, and protection needs. However, the technical terminology found on sunscreen packaging often creates confusion among consumers. This article explores the…
The pharmaceutical landscape encompasses a diverse range of API types, each targeting specific health conditions and physiological systems.
Active Pharmaceutical Ingredients (APIs) form the foundation of modern pharmaceuticals, serving as the biologically active components responsible for the therapeutic effects of medications. These crucial compounds undergo rigorous research, development, and manufacturing processes before being integrated into final pharmaceutical formulations. The pharmaceutical landscape encompasses a diverse range of API types, each targeting specific health conditions and physiological systems. Understanding these various categories provides valuable insights into the complexity and sophistication of contemporary medicine and highlights the continuous innovations dri…
Active Pharmaceutical Ingredients (APIs) form the foundation of modern pharmaceuticals, serving as the biologically active components responsible for the therapeutic effects of medications. These crucial compounds undergo rigorous research, development, and manufacturing processes before being integrated into final pharmaceutical formulations. The pharmaceutical landscape encompasses a diverse range of API types, each targeting specific health conditions and physiological systems. Understanding these various categories provides valuable insights into the complexity and sophistication of contemporary medicine and highlights the continuous innovations dri…
Multiparameter patient monitoring market systems are medical devices used in hospitals and healthcare settings to track multiple vital signs such as heart rate, blood pressure, respiratory rate, oxygen saturation, and temperature simultaneously. These systems play a vital role in providing continuous, real-time data to clinicians, allowing for timely diagnosis and effective treatment planning. Their adoption is critical in intensive care units, emergency departments, operating rooms, and other critical care settings.
Market Overview: Multiparameter patient monitoring market systems are medical devices used in hospitals and healthcare settings to track multiple vital signs such as heart rate, blood pressure, respiratory rate, oxygen saturation, and temperature simultaneously. These systems…
Market Overview: Multiparameter patient monitoring market systems are medical devices used in hospitals and healthcare settings to track multiple vital signs such as heart rate, blood pressure, respiratory rate, oxygen saturation, and temperature simultaneously. These systems…
The increasing number of surgeries including cardiovascular orthopedic and neurological procedures globally has amplified the importance of intraoperative and postoperative temperature management. Studies have demonstrated that maintaining normothermia during surgery significantly reduces the risk of surgical site infections cardiac complications and recovery time
Rising Surgical Interventions and ICU Admissions Drive Market Demand The increasing number of surgeries including cardiovascular orthopedic and neurological procedures globally has amplified the importance of intraoperative and postoperative temperature management. Studies have demonstrated that maintaining normothermia during surgery significantly reduces the risk of surgical site infections cardiac complications and recovery tim…
Rising Surgical Interventions and ICU Admissions Drive Market Demand The increasing number of surgeries including cardiovascular orthopedic and neurological procedures globally has amplified the importance of intraoperative and postoperative temperature management. Studies have demonstrated that maintaining normothermia during surgery significantly reduces the risk of surgical site infections cardiac complications and recovery tim…
Healthcare staffing market services bridge the gap between demand and supply of medical professionals ensuring that healthcare facilities can continue to provide uninterrupted quality care. The industry includes various staffing services such as temporary staffing permanent placement per diem staffing travel assignments and locum tenens services.
Market Overview Healthcare staffing market services bridge the gap between demand and supply of medical professionals ensuring that healthcare facilities can continue to provide uninterrupted quality care. The industry includes various staffing services such as temporary staffing permanent placement per diem staffing travel assignments and locum tenens services. The rising need for efficient workforce deployment especially in rural and underserved…
Market Overview Healthcare staffing market services bridge the gap between demand and supply of medical professionals ensuring that healthcare facilities can continue to provide uninterrupted quality care. The industry includes various staffing services such as temporary staffing permanent placement per diem staffing travel assignments and locum tenens services. The rising need for efficient workforce deployment especially in rural and underserved…
The Pharmacy Management Systems market is rapidly gaining momentum as the global healthcare ecosystem continues its shift toward digital transformation and operational efficiency. Pharmacy management systems are comprehensive software solutions designed to automate and streamline the workflow of pharmacies, including inventory control, prescription processing, billing, regulatory compliance, and customer relationship management.
Market OverviewThe Pharmacy Management Systems Market is experiencing unprecedented growth, driven by technological advancements, increasing healthcare digitization, and the rising need for efficient pharmacy operations. Pharmacy management systems (PMS) are software solutions designed to streamline pharmacy operations, including prescription management,…
Market OverviewThe Pharmacy Management Systems Market is experiencing unprecedented growth, driven by technological advancements, increasing healthcare digitization, and the rising need for efficient pharmacy operations. Pharmacy management systems (PMS) are software solutions designed to streamline pharmacy operations, including prescription management,…
