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Practical tips on how your pharma brand can confidently include social media in the digital marketing mix, without the risk of fines for breaching adverse event reporting regulations.
“Health is the greatest gift, contentment the greatest wealth, faithfulness the best relationship.”– Buddha Being healthy isn’t a new trend but it seems more of us than ever before are striving to be healthier as we reach for this ‘greatest gift’. We’re also taking more prescribed treatments than ever before. According to NHS Digital, a total of 1.1 million prescriptions were dispensed last year - a rise of 47 per cent in a decade. Achieving ‘contentment’ meanwhile, appears to come from knowing as much as possible about our health – making the internet a key source of information for patients. Rather than wait…